呕心沥血Argument212,请大牛们批评

orangemoonUID: 2744910

我刚写的,是ARGUMENT 212,自认为不错,不知能得几分,虽是新人,也请各位牛男牛女们千万别手下留情,让板砖拍的更猛烈吧!!!
In this argument, the president of the company recommended that with the purpose of increasing sales, more cars should be sold to newly licensed drivers, whose number is now rapidly mounting. Also, old models should be terminated and new sporty cars should be encouraged. What's more, to bolster the marketing campaigns effectively, the car company should turn to the Youth advertising agency who has just succeeded in promoting the country's leading soft drink. This argument suffers from several logical flaws and is thus unwarranted.

To start with, the growing number of the newly licensed drivers is not necessarily equal to a possible growth in sales. The drivers, even have recently got the license, may not have to buy cars. Some of them may be teenagers who can hardly afford for a car, the rest of them may borrow cars, or even they don't need to buy a car because they already have one. Even if they decided to by cars, the sale of the Patriot car manufacturing company will not definitely exceed the sale of their competitors.

Second, the president of the company maintained that oldest models should be discontinued to make room for sporty cars. Even though these people will buy cars, this recommendation is questionable because it is based on the assumption that sporty cars, rather than old models, will appeal to these population. Since no market research has been mentioned, we can not conclude that this emerging population will prefer the sporty cars. The taste and preference of the potential buyers may differ greatly from person to person, some may like the sporty cars and others don't. To meet the needs of the market, a careful survey should be conducted first.

Third, to enhance sales, it is understandable that great attention should be paid to promotion; however, it is not necessary to switch the advertising company to one whose biggest attainment is the promotion of a soft drink company. The Youth Advertising Agency's success in promoting the country's most influential soft drink company can only illustrates the point that the agency is very familiar with the soft drink industry, which is totally different from the car industry. So turning to this agency will not necessarily guarantee the success in promotion. A bigger failure may consequently result from the agency's unfamiliarity with the car industry.

To sum up, to push the sales of the car company, the president should come up with some other solutions. For instance, to bring in some new technology to raise the quality of the cars. Otherwise, the sales may remain at the same level or even decrease.