ARGUMENT156 -- 新手,强烈求拍

ericpursuedreamUID: 2850356

TOPIC: ARGUMENT156 - The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.

"We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company."
WORDS: 294          TIME: 00:30:00          DATE: 2010-7-31 22:28:22

This argument suggests that in order to increase sales, companies should hire Dickens(DK for short) to train their employees. To support this suggestion, the arguer demonstrates a successful case that DK conducted in International Mega-Publishing(MP for short). However, careful scrutiny of this suggestion reveals that the arguer's line of reasoning contains several fallacies as analyzed below.

First, the arguer fails to convince us it is the Dickens' training seminars, rather than any other factor, that answers for the rapid increase in sales of MP. Generally speaking, there are many factors that involve in sales of a company. It is highly possible that MP carried out a significant marketing campaign around its marketing area. Or perhaps it is the increasing quality of MP products that is responsible for the sales risen. For that matter, perhaps MP reorganized its management and sales system. Without ruling out all other possible factor, the arguer cannot convince me that DK played a key role in the increasing sales of MP.

Second, even assuming it is DK's training that stimulates MP's sales, the reliability of the survey is open to doubt. It is a fact that DK carried out this survey itself, and published as an advertisement in a business magazine. Given that scenario, it would be suspicious that DK had intentionally put information  leading to a biased result in the survey. Lacking  authoritative examination of the survey,  the argument remains unconvincing.

Third, even assuming DK indeed succeeded in promoting MP's sales. However, the arguer fails to consider potential differences between MP and other companies which intend to have their sales increased. Moreover, the arguer shows no information about DK's training experience in other industry. It is known that DK focuses on promoting employee's interpersonal skills. While regarding to a company that requires less contact to its customer, the result of DK's training may be very limited. In short, without accounting for other possible similarities among companies, the arguer cannot confirm that every company should hire DK to increase sales.

As it stands, this argument relies on numerous flaws according to the foregoing analysis, which renders it unpersuasive. This argument could be improved by providing compelling evidence that it is DK's training seminars that answers for rapid increase sales of MP. It could be further improved by substantiate the reliability of the survey cited in the argument, and giving its successful experience in other industries.