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发表于 2010-8-10 22:27:25
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本帖最后由 谦行天下 于 2010-8-12 23:41 编辑
In this argument, based on premises that a new margarine called Venadial
is popular in Alta and can reduces cholesterol levels, the author concludes that his/her company will increase profit by obtaining the exclusive right to sell
Venadial
internationally. It seems soundless at first glance; however a scrutiny examination reveals several logical fallacies undermining the conclusion.
In the first place, the argument depends on the gratuitous assumption that Venadial will be as popularly consumed in other countries as it is in Alta. Having analyzing the direct reason of Venadial's popularity in Alta, and the situation in other countries, the assumption that Venadial will be popular world wide is invalid. For one thing, it is possible Venadial which is produced in Alta is cater to people in Alta uniquely. People in other countries may not fond of Venadial's flavor. For another, maybe the popularity of Venadial in Alta just a temporal phenomenon for people's curious in new products. Or this popularity comes from advertising in the local which is hardly to apply internationally. Thus, the number of potential consumers of Venadial is open to doubt.
In the second place, the author fails to take into account the possibility that the combined effect of Venadial and the particular diet and living habits of the Alta people may have contributed to the reduction of cholesterol levels and risks of heart attack. If Venadial may leads to side effect, the benefit of reducing cholesterol levels is suspened. The author's claimation that Venadial's functions on human body are still unknown adds my doubt to the side effect of Venadial. Also, other factors may contribute to the reduction of cholesterol levels. Maybe the participants exercise for these days resulting in decreasing in cholesterol levels. Maybe they eat a kind of special tonic which can reduce the cholesterol levels. Or maybe recently jogging becomes popular in Alta resulting in down regulating on the cholesterol levels.
In the third place, the arguer provides no information regarding the costs of producing, transporting, and marketing this new margarine as well as the presence of other competing medicines in the market, in the absence of which it is impossible to predict whether the business can make huge profits. As profit counts on two things: the cost and the income. If the cost is almost equivalent to the income, high profits will be illusion. A report for the market of other countries, expense of producing and transporting would help to substantiate the conclusion. With convincing budgets of new market for Venadial, the conclusion of high profit is soundness.
All in all, in order to substantiate the argument, the popularity of Venadial in new market, the side effect of Venadial, other factors contribute to decreasing in cholesterol levels, and the cost to expand market need to be take into account.
=====================自改文============
In this argument, based on premises that a new margarine called Venadial is popular in Alta and can reduces cholesterol levels, the author concludes that his/her company will increase profit by obtaining the exclusive right to sell Venadial internationally. It seems soundness at first glance; however a scrutiny examination reveals several logical fallacies undermining the conclusion.
In the first place, the argument depends on the gratuitous assumption that Venadial will be as popularly consumed in other countries as it is in Alta. Having not analyzed the direct reason of Venadial's popularity in Alta, and the situation in other countries, the assumption that Venadial will be popular world wide is invalid. For one thing, it is possible Venadial which is produced in Alta is cater to people in Alta uniquely. People in other countries may not be fond of Venadial's flavor. For another, maybe the popularity of Venadial in Alta just a temporal phenomenon for people's curious in new products. Or this popularity comes from advertising in the local which is hardly to be applied internationally. Thus, the number of potential consumers of Venadial is open to doubt.
In the second place, the author fails to take into account the possibility that the combined effect of Venadial and the particular diet and living habits of the Alta people may have contributed to the reduction of cholesterol levels and risks of heart attack. If Venadial has side effect, the benefit of reducing cholesterol levels is suspened. The author's claimation that Venadial's functions on human body are still unknown adds my doubt to the side effect of Venadial. Also, other factors may contribute to the reduction of cholesterol levels. Maybe the participants exercise for these days resulting in decreasing in cholesterol levels. Maybe they eat a kind of special tonic which can reduce the cholesterol levels. Or maybe recently jogging becomes popular in Alta resulting in down regulating on the cholesterol levels. If any of these happens, the benefit of Venadial brings may be a lie.
In the third place, the arguer provides no information regarding the costs of producing, transporting, and marketing this new margarine as well as the presence of other competing medicines in the market, in the absence of which it is impossible to predict whether the business can make huge profits. As profit counts on two things: the cost and the income. If the cost is almost equivalent to the income, high profits will be illusion. A report for the market of other countries, expense of producing and transporting would help to substantiate the conclusion. With convincing budgets of new market for Venadial, the conclusion of high profit is soundness.
All in all, in order to substantiate the argument, the popularity of Venadial in new market, the side effect of Venadial, other factors contribute to decreasing in cholesterol levels, and the cost to expand market need to be take into account.
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