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这是我列的提纲和分析,供你参考一下吧,欢迎讨论
另外我QQ332869487,也是6/9在上海机考,有没有兴趣互改?
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TOPIC: ARGUMENT23 - A recent sales study indicatedthat consumption of seafood dishes in Bay City restaurants has increased by 30 percentover the past five years. Yet there are no currently operating city restaurantsthat specialize in seafood. Moreover, the majority of families in Bay City aretwo-income families, and a nationwide study has shown that such families eatsignificantly fewer home-cooked meals than they did a decade ago but at thesame time express more concern about eating healthily. Therefore, a new BayCity restaurant specializing in seafood will be quite popular and profitable.
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Conclusion: a new Bay Cityrestaurant specializing in seafood will be quite popular and profitable
Evidence: consumption of seafooddishes has increased
Evidence:there are no currently operating city restaurants specializing in seafood
Evidence:nationwide study indicates that the majority of families in Bay City eat fewerhome-cooked meals than they did a decade ago and express more concern abouteating healthily
Argument1: To what extent has this consumption of seafood increased? A little plus alittle is still a little. There is no evidence showing the consumption isreally too large to be fulfilled with existing restaurants.
Argument2: Will seafood-specializing restaurant meet the customers’ demand? Forexample, these customers might think seafood as a dish, which is sometimesincluded in a meal, but not the theme of a meal.
Argument3: Does nationwide behavior pattern take effect in Bay City and in thosetwo-income families?
Argument4: Will two-income families go out for more meal since they reduce consumptionof home cooked food? For instance, they might buy more fast-frozen food insteadof going out for meals. Further, will these families prefer seafood? Noevidence is supported.
Argument5: Even if we suppose the two-income families would prefer seafood-specializingrestaurant, we cannot ignore the fact that we have not taken other kinds ofcustomers expect families into consideration. Under the extreme circumstances,percentage of families account for in the Bay City is too tiny, which means themajority of families are also few.
Argument6: Even though the demand for seafood-specializing is really huge, the demandswill cause lots of newly operating restaurant specializing in seafood, whichwill lead to a more competitive situation, which will not assure profits.
_________________________Your Argument__________________________________
No matter a restaurant, a cinema,or a real estate agency, the pillar to be popular and profitable lies inconsumers' need to their goods or services.In marketing, only with certain purchasing powercan customers’ want turn into need. Therefore, there are two factors should betaken into account: the want and the purchasing power. These two factors relateto the necessity of opening a new business. Besides, as any institution ororganization will consider, the cost or the feasibility also matters.
In this case, the author recommends opening arestaurant specializing in seafood. To bolster his opinion, the writer pointsout the necessity of starting such a business, by illustrating the seafoodconsumption increase and blank situation of such a specialized place forseafood. The author also uses the national survey to support his idea that morefamilies will eat outside instead of cooking at home. Admittedly, the writeroffers some plausible viewpoints. However, there are still several facets thatneed further discussion and consideration. [觉得开头过于冗长]
To begin with, the great want for seafood is opento doubt. The mere fact that the consumption of these dishes increases 30% doesnot indicate that Bay City residents do have urgent and strong want to seafood.Without knowing the specific former number, we can not conclude that 30 percentincrease is a considerable one. Maybe there is a huge expand, but theconsumption after the increase is still limited. Thus, to open a seafoodrestaurant is not marketable. Besides, the fact that there is no currently operatingrestaurant in the city may demonstrate that the target market is not large andprofitable enough.
Moreover, the national research tells little aboutthe popularity of such a restaurant. Even more two-income families seldomcooked at home, it does not mean that they will choose eating at restaurantinstead. It is possible that they may eat at their parents' places, or they mayeat their companies’ canteens--now more and more operations provide meals fortheir employees as welfare. And the concern about eating healthily does notequal that having seafood. [ that 去掉]Seafood is nutritious, but there are many other options like vegetables,fruits, and roughage. So the nationwide study does not show that two-incomefamilies prefer seafood dishes. [prefer seafood-specializing restaurant] Granted that they do love seafood, the national survey may not apply to Bay City.
The below [following] evidences does notconstitute a strong want for seafood dishes. So the very piece of the wholepicture of marketing is missing. [觉得这句话有语病,可以考虑把so去掉] Besides, the author ignores customers'purchasing power. Maybe there is a want for seafood, but if consumers cannotafford these goods, the market still has no potential. Even both of thesefactors are favorable, that is, [此处不该用that is吧,which means that] the want turns into need with certainpurchasing power, to open a restaurant will be popular and profitable is [still] questionable. Maybe a generalrestaurant provided seafood is enough. Without knowing the cost and therelative human resources of such an operation, we cannot reach the conclusionthat it is profitable.
In all, the recommendation has several logicflaws. Such decision before further investigation and consideration will behasty.
看了你的文章以后,我觉得你的思路是这样子的, 1)提出基本的出发点,即running a new business need both want andpurchasing power, 2)认为increase in consumption ofseafood并不一定意味着strong want, 3)认为nationwidesurvey不一定适用于Bay City,且调查结果不一定意味着go for a seafood-specializing restaurant, 4)提到了文中没有出现的因素,比如the residents cannot afford seafood,由此来证明不一定有很强的purchasing power
乍看之下似乎你的文章很有道理,但是我觉得有一个比较严重的问题.在Argument中,题目的要求是"Discuss how well reasoned youfind this argument.". 但你写的这个文章确是按照自己的出发点在进行推理,而不是对这篇文章的思路进行分析,反驳.不知道我这个观点对不对.
而且,个人觉得你每次展开的都不充分, Granted that they do love seafood, the national surveymay not apply to Bay City. 比如这一句,我觉得是一个较不错的point,但是你的文章到这里戛然而止.我觉得可以至少加一句: The preference, salary level,cultural difference or local tradition may change conclusion of the surveygreatly.
本人QQ332869487,也是上海6/9号考试,不妨加我一起互改吧?
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