【9.29】Argument 8 提纲

Luise8891UID: 2906459

8The following appeared in a memorandum issued by the strategic planning department at Omni Inc.

"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."

刘文奇UID: 2850560

The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
Mesa Foods，一家当前仅在本国相对较小区域销售其产品的快餐食品生产商，具有很强的增长潜力。去年Mesa的利润上升了20％，其最畅销产品Diabolique Salsa连续三年销量增加。由于Omni Inc对14－25岁这一消费快餐食品最多的年龄群体感兴趣，我们应该收购Mesa Foods，并集中力量在全国推广Diabolique Salsa
论断：基于上面提供的事实，我们很难判断Mesa Foods是否有很强的增长潜力，是否具有推广至全国的必要。
段二：Mesa的利润增长20%，并不能说明相比于其他的快餐，Mesa更受欢迎。也许是因为该地区的经济增长快，带动了饮食业的发展，导致所有的快餐都有很大幅度的增长。其次，Diabolique Salsa连续三年销量增加，只能说明这种食物在该地区比较受欢迎，这并不能代表它在全国各地都受欢迎。要想检验该食物在全国各地的受众度，应该先在全国各地试生产。
段三：在这个memorandum中，还有一个假设：Mesa的消费群体也在14~25岁之间。但是在文中却没有提供任何证据。如果两者的消费群体年龄差距太大，Omni Inc显然不适于推广这种食物。要推广这个食物产品，要进一步调查这个食品企业的发展前途，同时，还要将这个企业与整个Omni Inc比较，看两者是否有相同的发展理念、相同的消费群体。还要评估收购之后，Mesa公司的发展优势还能不能保持。
段五：总结。

ydycgwllUID: 2894737

1. No evidence shows the DS food is favored by the age group of 14-to-25. the arguer can not made hasty judgement even without provide this most important factors since OI has the origin aim at reach such age group.

2. No evidence shows DS can be popular in other regions, the local people might have their own sense of taste.

3. "increase in profits last year" and "increased sales over each of past 3 years" make no sense without knowing the whether MF actually makes profits. it might still in cost-supass-income trouble.

4. No evidence shows MF can be bought by OI, for one reason, MF is a small company that its stock has not come into the market. OI can hardly buy MF at will , moreover,whether OI has the ability to buy MF remains unkown since no statistic for OI provided. it might also be a small comany and might even be in debt.