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发表于 2010-10-9 21:34:34
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23# taylor.1023
哥们,我写多了点,别在意,我的作文也请你狠批。 我用的是某某老师的八股文,你权当做参考。
In modern commercial competition, advertising seeks an indispensible role, forit can effectively attract people’s attention on what it is selling. Throughthe advertisement, the company is able to exactly convey the information abouta product in order to guide or even probably change the customers’ idea on whatthey want to buy. (我还是用新东方的八股文的格式吧。你当做参考,八股文未必是好的,但未必不好。第一话先引题,能大概把文章的中心词讲一次,讲的是广告,不支持也不反对。然后第二句客套一次,可以用“有些人说支持,也有些人说反对”,或者瞎扯广告的发展;第一句和第二句都没有直接点出到底是支持还是反对,这些都算是引题。 第三句正式表达你的观点,那就是支持,理由有以下三点)
1) (1,2,3 分段的连词请参考S酱的,他的不错)The most significant advantageof advertising is to communicate with consumers in an effective and efficientway,
which sell the products successfullyinstead of a waste of time and money (第一句直接明了杀观点the mostsignificant advantage of ads is to sell the products successfully rather thanwaste of time and money. 第二句再展开去支持第一句的观点 The adsproducer is to communicate with customers in an effective and efficient way). To illustratethis idea, anyone just need to turn on the television and plenty of advertisementswould rush into our sights. Although (无主语they) only appearon tv for several seconds, they still leave deep impression on us. Take me asan example (最有张力的论据是事实,讲故事是不能拿高分的). One time I was watching a talkshow on tv with my friends, and during the break, there was a Nike shirtadvertisement, which showed a sporty girl wearing on it and playing tennis onthe court. This beautiful shooting made us think that it is such a nice shirtthat we should both own one. As a result, each of us did buy the same shirtthat the advertisement was selling. As you can see, the advertisement makepeople to imagine themselves to be a better one by using the product it focuson, and in this way, to stimulate people’s desire to possess it(论据有三种,1 为 具体的事实或者例子2 为 数字 3 为 讲故事。 前者论证效果最好,中间次之,最后面的效果最差。 实际上大多数人都在讲故事,特别是不要讲自己的例子,要将也要讲美国人知道的例子,比如总统或者本拉登。你比方说昆仑山矿泉水 广告的震撼, 说这水怎么怎么牛叉,喝了身份高人一等,大会堂指定用水,这广告吸引了更多的潜在顾客去买这种水,实际上它就是普通的矿泉水而已,应该广告打得好。)
2)9 z5 [: Y8 \ s, GNot only theadvertisement encourages people to buy, it also lead them to understand whatthey really want (句子前后统一,ads 是not only 和but also 的同一主语,并列 The ads not only encouragethe viewers to buy the commodity, but also lead the viewers to understand whatthey really want ). Since not all consumers have the idea about which kindof commodity is fit for them, the advertisement, at this time, is similar to asales promotion person, who would introduce different features and functionsfor a certain product (形容ads作为主语,它的定语从句和同位语结构需要调整, ads, similar to the sales promoter, introduce different ***). When customerswatches plentiful advertisement on tv, they feel like walking through variousshops to understand the uniqueness of each product, and then choose the onethey are most favorable among all. So, the advertisement, like a window, getsconsumers to know about some details of a certain product, helping them make adecision on buying which
: T/ N! K1 c/ y- e3)Furthermore, the advertisement might changecustomers’ choices on buying. Admittedly, it is possible that people alreadyknow what they want to buy; when being connected with advertisement, however,they might finally make a different choice. Because of the appearance ofadvertisement, customers could have opportunities to find a better conterpartthat might be superior to the one they planned to buy before. For instance, acustomer who decided to buy a Canon camera, for its excellent quality on 1,000pixel. Before purchasing this product, he accidentally watched an tvadvertisement of a new Nikon camera, which also possesses the same pixel as theCanon one, but costs less than almost 100 dollars. We can imagine the finalresult is that the customer changed his idea to purchase the Nikon camerainstead of the Canon one
From the above discussion, advertising is a tool for conveyinguseful informantion to encourage, direct, and even change the customers’ ideaon buying a product. Every company, who wants to win the support fromcustomers, should gain the upper hand in the advertising campaign. |
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