本帖最后由 zhaoding1014 于 2010-10-11 16:00 编辑
Do you agree or disagree with the following statement? Advertising is a waste of time and money because customers already know what they want.
As for a kind of media, no invention has ever received more praise and abuse than advertisement. When it comes to the value of the advertisement, there is no consensus among the mass depending on personal experience, personality type and emotional concern. Does advertising only waste our time, for we seem to know what we want and where to purchase them? From my point of view, despite of some negative cases, advertisement benefits not only the merchants but also the consumers and even the whole country sometimes.
First of all, advertisements offer us a convenient access to the product we need. An advertisement for the customer is what a window to a house. From this open window, products could be introduced and understood by the people much more quickly and easily than before. What is more, in the modern society when the internet is so universal all round the world,. precise advertisements are of more necessity to direct us which product to choose. Were there no things like advertisement, how could we imagine ‘Ebay’ or ‘Amazon’ could come into being?
The advertising also assists the merchants to gain reputation of the brands and augments the profit ever since it emerged. A good advertisement could demonstrate a company’s financial strength and credit ratings which is highly related to the profit. A Taiwan company had used to invite Baizhi Zhang as their spokesperson. However, when ‘Yanzhao Gate’, a scandal of Zhang, happened, the company suffered a serious economic losses and had to rehire Taiwan famous model ‘Gig S’ as the new spokesperson to retrieve the loss.
The advertisement also serves as an essential part of the chain in business operation. By selling the advertisement fees, governments or companies could earn money to do organize greater events and eventually benefit the people and develop the economy. We need to go no further than the Olympic game. It used to be an event that no country wanted to hold, because it would cost a huge amount of money. However, since 1896, after Peter Ueberroth introduced the advertisement to the game, it has developed one of the most profitable businesses in the world. In this way, events like the ‘Shanghai Expo’ or some philanthropy could go smoothly which brings more impressive moments to our life.
In sum, although sometimes over-exaggerated and false advertising misleads us and illegal virtuous advertising campaign hurts the interest of the consumers as well as the companies, advertising, which offers information for the customers and helps the qualified company stand out, actually plays a pushing role in a market economy by all means. As everything is a double-edge sword, advertising is no exception. What we should focus now is how to regulate the way we use it.
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发表于 2010-10-9 23:09:32
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