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Argument6:
In this argument, the author concludes thata jazz music club in Monroe would be a tremendously profitable enterprise. Tosupport the conclusion, the speaker cites the nationwide study that typicaljazz fan spends close to $1000 per year on jazz entertainment. The author alsopoint out the evidences provided as follows: (1) The nearest jazz club is 65miles away. (2) Over 100000people attended Monroe's jazz festival last summer.(3) Several well-known jazz musicians live in Monroe. (4) The highest-ratedradio program in Monroe is Jazz Nightly. It seems logical at the first sight,however, after close scrutiny of each of these facts, we may still find outthat this argument rests on a series of unsubstantiated assumptions, and istherefore unpersuasive as it stands.
The first problem with this argumentinvolves the study itself. The statistical reliability of the study is reallyquestionable. Namely, the speaker provides no evidence that the number of thetypical jazz fans is statistically significant or that the respondents wererepresentative of all the jazz fans in general. Lacking the information aboutthe randomness and the size of the survey sample, the speaker cannot draw abroader recommendation based on the study. Besides, the study is nationwide, sothe result cannot represent the condition in Monroe. With such an inconvinciblesurvey, I don't think the argument would be persuasive.
Another problem that undermines theargument is that the speaker overlooks other factors that result in the factthat a jazz music club in Monroe would be a tremendously profitable enterprise.According to the speaker's recommendation, the conclusion that jazz club wouldbe profitable is merely due to jazz is extremely popular in Monroe. However, inall likelihood, this is simply not the case. In fact, people love jazz musicdon't mean that they will go to jazz music club, they have many otherapproaches to jazz music, for instance, listen to jazz radio program, listen toCDs and so on. Moreover, perhaps the money which they spend on the jazz do notinclude the fees for them to go to jazz club. In short in order to properlyconclude that jazz music club would be profitable because jazz is very popularin Monroe, the speaker must rule out all other feasible explanations for thedisparity
Finally, the author unfairly assumes thatjazz music in Monroe would be tremendously profitable because the nearest jazzclub is 65 miles away. However, the speaker fails provide any evidence tosupport this assumption. The mere fact that there are a great many assumersdoes not necessarily indicate that the club would be profitable. It is entirelypossible that the management of the club is so perishing that the club won't beprofitable. Or perhaps the tax in Monroe is so heavy that the profit cannotmatch the profit. Thus, given these possible scenarios, the fact that thenearest jazz club is 65 miles away prove nothing about the jazz music clubwould be very profitable.
To sum up, the conclusion lacks ofcredibility. Regardless of who the author is, he or she has overlooked orchosen to ignore many aspects of his or her conclusion. To bolster theconclusion, the author should show that people in Monroe love jazz music willlead to the jazz music club profitable. Also, the author must point out thatthe management of the new club and other factors which will affect the club'profit. |
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