"There is evidence that consumers are becoming more and more interested in growing their own vegetables. A national survey conducted last month indicated that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets. And locally, the gardening magazine Great Gardens has sold out at the Village News stand three months in a row. Thus, we at Green Thumb Gardening Center can increase our profits by greatly expanding the variety of vegetable seeds we stock for gardeners this coming spring."
This argument in a memo points out that consumers are becoming more and more interested in growing their own vegetables and recommend that Green Thumb Gardening Center(GTGC) should expand the variety of vegetable seeds based on a national survey which asserts that many consumers feel dissatisfied with the quality of vegetables in supermarket.To bolster the conclusion ,the arguer cites the fact that gardening magazine sold out quickly.However,close scrutiny of the evidence and the survey reveals that it lends no credible support to the arguer's claim.
First and foremost,the argument relies on an unconvincing cause-and-effect relationship between the conclusion that consumers tend to grow their own vegetables gradually and the evidence that a gardening magazine sold out quickly in last three months.The arguer ignores other possible causes for the fact that the magzines' popularity,for example,scanty volume of circulation or a promotion of the magazine also might contribute to its selling out.Furthermore, content of the gardening magazine may be related to the skill and knowledge of growing vegetables rather than landscaping engineering or something like this.Without eliminating such possibilities,I cannot accept the unproven claim.
Additionally,the arguer's position unfairly assumes that the suburban town where the GTGC located in is typical of the country.Perhaps the citizens in this town may attain fresh vegetables via other approaches,such as a bazaar or a grocer.Or perhaps this town is an exception that the fresh vegetables in local supermarkets can cater for the citizens here for whatever reasons.In short,lacking such assumptions the arguer cannot reach the conclusion that local people are in need of vegetable seeds to grow vegetables on their own.
Finally,even if the survey and the fact can lead to the conclusion, it is unreliable for GTGC to expand the variety of vegetable seeds this coming spring.Assuming that the seeds are required in the past three months ,the argument unfairly infer a similar today ,let alone in the future.However,perhaps the supermarket might ameliorate the quality of fresh vegetables.Or perhaps the people are used to the vegetables in the supermarket and find to grow their own vegetable is unfeasible so they give up the idea.In a word ,unless these possibilities won't take place in the coming spring,the recommendation is worthy of consideration.
In sum,the arguer's conclusion and advice is unpersuasive.He is failed to provide useful and specific evidence.To support it,the arguer must show a strong causal nexus between the national survey and the selling out of the gardening magazine and the conclusion that people in this town are likely to eat the vegetables that they grow by themselves.Finally, to better assess the soundness of the suggestion,we need more detailed information.