申请BU communication的同学看过来~ 问mass communication专业细分~

晃晃脑袋UID: 2968690

BU 的mass comm里面专业细分分为communication studies和applied communication research，见网页：http://www.bu.edu/com/academics/masscomm-ad-pr/communication-studies/graduate/ graduate specialties 的前两个

看了官网我的个人理解是：comm studies 侧重传播研究方法和策略，比较像国内常说的传播学这一笼统概念吧……
而applied comm research 侧重research，调查研究分析受众的吧……是不是比较偏向统计啊设计调查问卷啊什么的……

如果个人对人际传播和媒体研究比较感兴趣，是不是选择第一个方向好些呢？谢谢大家，本人传播背景很欠缺，申请起来还是很麻烦的~

coco3263UID: 16360

我没有申请这个学校，但是根据经验和直觉，似乎第一个是传播本体，包括了交流、语言和修辞之类的一些方向。第二个是应用传播，意思可能是媒体的传播。
仅供参考。或者可以去看具体的faculty 方向，看每个教授都在写些什么论文，就一目了然。

晃晃脑袋UID: 2968690

谢谢版主提醒~ 我看了~ 貌似applied那个是侧重research的，提到了questionair和小组座谈之类的research方法~ 2# coco3263

sguo.prUID: 3222080

Ok I must reply to this. I majored in the PR program, and minored in Applied Communications Research. The latter is similar to market research, and is heavy on data analysis. The professor will introduce you to many research instruments, such as surveys, interviews, etc. Though metrics are important (which led to my consulting job), but if you don't like working with data, please stay away from it. I didn't take courses in Mass Comm, but it seems a more general approach to mass communication w/o a very specific focus (not like PR or advertising), but you always have the freedom to choose electives within a certain field.

wxn8822UID: 2620256

LZ, I applied to BU'S communication too.

The major I chose is sports journalism. My situation is little special. I have bachelor degree both in China and the U.S. But unfortunately, my GPA in China is fairly low, even if we do not have a overall GPA presented on our transcript.

I am pretty concerned about my chance of admission though...

What is your academic background in China？