求解释

tingting1122312lastUID: 3742523

Critics who charged that the technology start-up had blatantly appropriated the laptop design of the leading manufacturer failed to take into account a recent report citing that the start-up had been anything but ______________, as not only was it the first to market, but pictures of its original design had initially surfaced publicly.

the right answer is "unscrupulous“ but why I am still thinking "innovative" is more suitable answer? Please help me :dizzy: