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题目:The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.
"Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last year's sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit."
正文:
In the argument, by citing some specious trend and evidence, the speaker makes a cursory conclusion that purchasing in a Powere-Lift Gym franchise will be profitable. Actually, the speaker has made a false analogy and drew a problematic assumption, as discussed below.
The major problem involves the analogy between the national concern and local situation. Perhaps people of the city do not show much enthusiasm in physical fitness. Or perhaps, people in the city cannot afford to go to a gym. Without necessary investigation about local people's attitudes and needs, the investigators are likely to make a false conclusion right against the actual trend of the region. If that is the case, it will not be profitable to purchase the franchises.
Further, there is conflicting evidence in the argument: the purchase of home exercise equipment has been doubled. It is the very indication that people is more willing to take exercise at home, instead of the gym. Meanwhile, with the increasing sales of relating books and magazines, people can gain a myriad of professional instructions on exercising. Considering the flexibility in schedule and the convenience, even many former customers may change to exercise at home.
Even assuming people will choose to go gyms for exercises, it is unreasonable to conclude that it will make a quick profit. As we all know, profits are related to the management and services of company, and many other factors. In the argument, although PG are popular among customers in 500 different locations, no further information is provided to substantiate the profitability of the gym. As a result, we cannot omit the possibility that the attraction of gym might be its low price while the investigators actually gain little profits, and that the management of the company is not efficient enough to gain much profits as well as attracting large amount of customers. As a new PG gym is opened in the city, the cost of advertisement should also be considered. If the prices of advertisements on TV, local radio is much higher than other places in the nation and people do not accept the ideas of PG, it is a tough task to sustain PG.
Nor does the speaker mention anything about other gyms in the region besides Power-Lift Gym(PG). It is entirely possible that those gyms have been long-established and offer the same services as PG. For that matter, it will lead to a severe competition and PG, without anything special, is not likely to attract new customers and be in a disadvantaged position, not to mention profitability. Therefore, the speaker just made a problematic assumption that people will choose PG to exercise.
In conclusion, the speaker has relied on some unsounded and conflicting evidence, which makes his conclusion unconvincing. To better evaluate the conclusion, whether people in the city are interested in physical exercises and whether they have to be considered. Also, the speaker should make further investigation on the availability and profitability of the investigation.
感觉要写的东西很多,控制不了时间,这次超了好多 :( |
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