Argument65 【加州阳光】第6次作业 sandy 拍呀

sandyfriendUID: 157486

TOPIC: ARGUMENT65 - The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.

"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
WORDS: 415          TIME: 0:57:17          DATE: 2006-7-5

The argument is well presented, but not thoroughly well-reasoned. By using the last year’s sales data of the newest store and subsequently a survey of the cheese magazine to prove the invalidity of the imported cheeses, the argument for reducing the stock of various imported cheese and concentrating on the domestic ones in order to improve the profit.

However, the arguer can not provide the convincing data to justify the best-selling of the domestic cheeses. We should refer the sales data of the cheese stores throughout the United States, not the newest store. Maybe, little new stores are opened : there are altogether  400 cheeses stores throughout the U.S, while only 15 are opened last years. The best-selling cheeses in the new ones can not delegate the whole cheese stores.  In another condition, the new open stores may locate in the same community which has especially taste for the domestic cheese. Nevertheless, their taste may different from the other states. Such conditions should affect the validity of the sales data last years.  Thus, arguer should put forward the sufficient information to support his ideas.

In order to support the argument, the arguer uses a recent survey by Chesses of the World magazine. It commits a fallacy of hasty generalization. Even if the survey indicate an increasing preference for domestic cheeses among its subscribers, it does not follow that the same tendency in the U.S. Since it is studied all over the world not just in the U.S, It is highly possible that the U.S people are attracted by the different taste of the imported cheeses, while men in the other centuries prefer the domestic ones. At the same times, the survey on facing the subscribers is not statistically reliable. As we know, no every one books the cheese magazine except the specialists or fans. But actually, the biggest consumer group is public. Whatever skillful Cheeses are they are bought for eating no appreciating. Public may not have so much extra requirements for the cheese. Thus the survey in the subscribers tends to be unimpressive one.

Overall, the reasoning behind discontinues stocking various imported cheese and concentrate primarily on domestic cheeses seems logical as presented above, since commonly the domestic cheese for comparative low price meet the need of public.  However, before any final decisions are made about the reduction of the imported cheeses, the chain of cheese stores should evaluate all possible alternative and cause for concentrate more on domestic cheese showed in the survey.