- 最后登录
- 2009-6-26
- 在线时间
- 0 小时
- 寄托币
- 32
- 声望
- 0
- 注册时间
- 2006-2-15
- 阅读权限
- 15
- 帖子
- 0
- 精华
- 0
- 积分
- 66
- UID
- 2186806

- 声望
- 0
- 寄托币
- 32
- 注册时间
- 2006-2-15
- 精华
- 0
- 帖子
- 0
|
Argument
1The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
1. 错误的将盈利与高度关注健康生活的地区挂钩。也有其他因素是盈利的重要手段并没有涉及。
2. 该地区销售历史高点并不能说明能盈利,缺乏横向比较。
3. 错误的将学生的'fitness for life' program与新生代顾客群挂钩
2The following appeared in a letter sent by a committee of homeowners from the Deerhaven Acres to all homeowners in Deerhaven Acres.
"Seven years ago, homeowners in nearby Brookville community adopted a set of restrictions on how the community's yards should be landscaped and what colors the exteriors of homes should be painted. Since then, average property values have tripled in Brookville. In order to raise property values in Deerhaven Acres, we should adopt our own set of restrictions on landscaping and housepainting."
1. 时间上已经很久远,不能直接说明housepainting就与地产平均价格升值有关。
2. 假设上存在问题,不能以Brookville来类比Deerhaven Acres。
3. 地区之间的价格也可能不一样,Deerhaven Acres的地产价格也许比翻3倍的Brookville还要高出不少,这样难道有必要housepainting吗?
3The following appeared in a newspaper article about law firms in the city of Megalopolis.
"In Megalopolis, the number of law school graduates who went to work for large, corporate firms declined by 15 percent over the last three years, whereas an increasing number of graduates took jobs at small, general practice firms. Even though large firms usually offer much higher salaries, law school graduates are choosing to work for the smaller firms most likely because they experience greater job satisfaction at smaller firms. In a survey of first-year students at a leading law school, most agreed with the statement that earning a high salary was less important to them than job satisfaction. This finding suggests that the large, corporate firms of Megalopolis will need to offer graduates more benefits and incentives and reduce the number of hours they must work."
1. 可能最近几年Megalopolis地区的法学院毕业生总数就在下降,调查不详实。
2. 工作满足感与在小型事务所工作没有直接联系。
3. 对一所顶尖法学院的调查而不是全部法学院,有以偏概全之嫌。还有调查对象是大一,也许毕业时想法就不一样。
4. 由此,结论是站不住脚的。
4The following was posted on an Internet real estate discussion site.
"Of the two leading real estate firms in our town—Adams Realty and Fitch Realty—Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25, many of whom work only part-time. Moreover, Adams' revenue last year was twice as high as that of Fitch, and included home sales that averaged $168,000, compared to Fitch's $144,000. Homes listed with Adams sell faster as well: ten years ago, I listed my home with Fitch and it took more than four months to sell; last year, when I sold another home, I listed it with Adams, and it took only one month. Thus, if you want to sell your home quickly and at a good price, you should use Adams."
1. 经纪人数量的多少以及是否为兼职和公司优秀没有太多关联。
2. 平均房价的数据中并没有涉及双方各销售的房产是多少,没有参考价值。
3. 例子也存在明显问题,10年前卖房和1年前卖房有本质的区别,没有可比性。
5The following appeared in the business section of a newspaper.
"Given that the number of people in our country with some form of arthritis is expected to rise from 40 million to 60 million over the next twenty years, pharmaceutical companies that produce drugs for the treatment of arthritis should be very profitable. Many analysts believe that in ten years Becton Pharmaceuticals, which makes Xenon, the best-selling drug treatment for arthritis, will be the most profitable pharmaceutical company. But the patent on Xenon expires in three years, and other companies will then be able to produce a cheaper version of the drug. Thus, it is more likely that in ten years the most profitable pharmaceutical company will be Perkins Pharmaceuticals, maker of a new drug called Xylan, which clinical studies show is preferred over Xenon by seven out of ten patients suffering from the most extreme cases of arthritis."
1. 假设错误,20年后制药公司未必能获得巨大利润。成本的花费以及未来诸多不可预知的问题并没有说明。
2. 还是假设错误,Xenon专利到期,Becton Pharmaceuticals开发出了新药两者之间并没有必然联系。
3. 在人群中患最严重关节炎的比例并没有调查,因此说PP公司Xylan赚钱没有一点可信度。
6The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money."
1. 俱乐部的远近和占有本地全部市场没有直接关联。
2. Jazz在M地区流行的例子并不能证明俱乐部可以盈利。
3. 全国研究并不代表M地区也如此。
[ 本帖最后由 jojotiger 于 2007-1-7 09:34 编辑 ] |
|