argument 171[AW狂人社]小组第一次作业

leonchunshengUID: 2247481

171  The following appeared in a memo from the marketing director of Bargain Brain Cereals
"One year ago we introduced our first product, 'Bargain Brand'breakfast cereral. Our very low prices quickly drew many customers away from the top-selling cereral companies. Although the companies producing the top brands have sice tried to cumpete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise continue making a profit. Given our success selling cereral. Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible."

提纲：
1，作者并没有给出证据表明公司在盈利。很可能该公司从着种产品上的利润很少，
2 人们选择BB 可能不是因为价格低，其他原因：服务态度，口味，
3，扩展BB的业务没有依据，没有证据表明还有更大的潜在的市场，很可能市场就是当前的这么大了。即使有也应该考虑扩展业务带来的其他对整个公司的影响，比如，在财政上，在人力资源上，在设备上。
4，麦片受欢迎不代表其他的食品也受欢迎。人们的对不同食品的品位不同，可能导致不同的选择，还有别的公司有没有在生产其他的食品，会不会有很强的竞争力。

Date: 3-4  Words: 538   Time:1.5h
第三段可能有问题，说顾客多不是因为价格低而是有其他原因是为了什么？大家帮指点一下。
The argument above presents a relatively sound case for claiming that to make more profit the company should expand the business of 'Bargain Brand'(BB) and produce other low-priced food products in the short time rather than raising the price of BB. A careful scrutiny of this argument, however, reveals that it suffers from several critical fallacies and therefore is unconvincing.

First of all, the arguer fails to provide the evidence that marketing 'BB' brings profit to the company. The mere fact that a increasing number of people are choosing the products of 'BB' at best indicates that the majourity of people prefer this product, which has not the link with that 'BB' can create profits. It is well-known that the profit has something to with the price of price of the sources and that of transportation which should all be taken into account. It is entirely possible that the profit the company gains from the product of 'BB' is little due to its low price and the coparatively high cost in producing it. Thus, before the aruger want to convince me, he or she should substatiate that 'BB' indeed bings profits to the company.

Another problem with the argument is that the arguer does not take into account other possible alternative explanations for the fact a large number of people like the product of 'BB'. Such explanations might involves in the quality of the service attitudes and the flavor of the product of 'BB'. It is most likely that the flavor is suits the local residents' taste better than that of products produced by other companies. Then besed on this unproved inference that the lower price of the product of 'BB' is the sole reason why a growing number of people chose it, the arguer concludes that there is no need for them to raise the price, which obviously is unwarranted. it it possible that increasing the price maderately will bring more profits.

Finally, the conclusion that the company should expand the business of 'BB' and produce other lower-priced products is problematic in two respects. First, the arguent offer no gaurantee that the number of people who choose the product of 'BB' will continously grow, or at least keeps in the current level. Even if there exits the potential cusomers who prefer the product of 'BB', other factors that may have effect on the company's running smoothly and efficiently and that might have influence on the future profits, inbvolving the finiancial, labor and intellect resources and the limited number of the equipment. Second,the prevail of the cereral does not indicates that people will accept other low-priced products readily, because the different feelings brought by different flavors will lead cutomers to make the different chooses, even the opersite one. also whether there are other companies marketing other relevant products is another factor rewarding to be considered by the director.

In sum, this argument has several flaws in logiclly which render it unpersuasive as it stands. To strengthen the argument, further investigation and analysis are needed. To convince me the conclusion the arguer should provide the evidence that the product has potential customers. Addtionally, to evaluate the argument well we should know that the more information about the local market.

fuyanjieUID: 2291879

arg就没有什么好说的了，找到了逻辑谬误，然后就是整合句子了。不过我也一直想用there exists 不知道是不是可以:handshake