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由于颜色实在太难发,我变字体改啊。
TOPIC: ISSUE109 - "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."WORDS: 800 TIME: 00:55:00 DATE: 2007-7-29 12:26:32
Modern technology and propaganda breed advertisements, and advertisements, broadly aimed at customs psychology weakness and demand, in its turn improves the sales and the economy. However, do many advertisement really talk people into buying something just by convince them the product will make them 'be like' the person in ad? Actually the complexity lying in this issue decide it has many conditions, sometimes it is, and others not, what's more, the effect of such kinds of ad are not entirely as the author stated, as we discuss below.
Admittedly, we have seen lots of ads that mainly working in the way that the author described, this is extremely true when it comes to the ads in products of fitness, and the promotion of skin screams. For example, tipically(typically) the person in the ads of skin scream are of smooth skin, and good looking, in the purpose of convincing that the effect of skin screams can work well. And in the hope of being like the beauty in the ad, many women are easily lured to buy such products. Furthermore, when it comes to fitness, which have(has) equal attraction for men as skin screams for women, it once again strengthens our beliefs. The men appeared in these advertisements are generally fit, strong and fit(重复了), which convince us that the effect of is this. Therefore, we are safe to come to the conclusion that some advertisements really works in the way as the author described.(承认这种广告的好)
However, as for the effectiveness, do these ads really serve so well as the author states? If we consider the long term effect, the conclusion is probably not. There's no doubt that every purchase of certain product will keep customers in good mood for sometime, for initially they believe that the product would bring him some benefits-otherwise he would not buy it at all. But as time passes by, the real effect of the products will reveal. For example, if a man take a kind of medicine that is specially designed to shape body for a quite long time, say, a year; but there is no significant improvements, then would he be happy simply because he think he is like the man in the advertisement? Certainly not. He will doubt the effect of the medicine, what's worse, because the advertisements make deception and exaggeration, he would probably feel mentally disguised and disappointed. Then such discredit behaviors of advertisements might incur a drop of sales in the long run. So, the real effect of such kinds of advertisements depends on the deviation between the advertisements and its real effects. If the effects are not in accordance with the customers' expectations, they can even do a counterproductive job.(然而这种广告并不有效)
Owing to the risk of these kinds of advertisements, by deeply investigate the psychological factors of customers, instead, modern advertisements tend to aim at other needs of man kind, for example vanity or charity, which proved to be safe and equally effective. To illustrate, some people who recently marched into the wealthy class are quite eager for showing off. As to purchasing, not the best in quality, but the most high in price might be their motto. And some advertisements focusing the noble and elegance as well as the incredible high price can best meet their needs. For they do not care much about the utility, if the advertisements has widely shown how expensive the products are, their purpose of showing how wealthy has been reached. These advertisements are much safer than the ones as the author described, and they can also bring considerable profits. There are also advertisements aimed at peoples kindness and charity, one typicall(typical) kind of these works in this way: they will firstly show what a harsh life some children in poverty are leading, then they'll state that if you buy this product, how much of its profits will be denoted to these people who need help. In fact many people are willing to choose these kinds of products because they are happy that they can contributes a little even in ordinary life. So, these modern ways of luring one to buy a certain product are also effective and have little side effect.(其实还有其他有效的方法的)
In sum, the advertisements that work in the way that the author describes are effective in some way, but in the long run, there might be side effect because of some exaggerations. To overcome it, modern develop a more skillful way by aiming the various psychology needs and weakness of people, such as the need to show off, the kindness of helping the poor, these methods are also effective. In all, the authors statements are too absolute: the effectiveness of the advertisements that the author described are in doubt, what's more, there are also other types of advertisements that serves effective and have low side effect.
居然到800了啊
Norn 你太能写了
还是非常不错的无论从结构还是语言的流畅上 |
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