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题目:ARGUMENT170 - For the past five years, consumers in California have been willing to pay twice as much
for oysters from the northeastern Atlantic Coast as for Gulf Coast oysters. This trend began shortly after harmful
bacteria were found in a few raw Gulf Coast oysters. But scientists have now devised a process for killing the
bacteria. Once consumers are made aware of the increased safety of Gulf Coast oysters, they are likely to be
willing to pay as much for Gulf Coast as for northeastern Atlantic Coast oysters, and greater profits for Gulf Coast
oyster producers will follow.
In the argument, the author has too optimistic estimates on three issues: the advantage of the bacteria killing
process, the prospective market and profits.
The first question on his\her reasoning concerns about the possible advantages and disadvantages: to reevaluate
the process objectively. I concede the fact that the process can kill effectively the harmful bacteria in the oysters
from Gulf Coast(GC) as the author states, however, the process itself may bring in risks of other harmful
compositions. As we commonly know, modern process often involves chemical or biologic addictives, some of
which are proved to have bad effects on human body and the other, though not having been found, may have
unexpected effects, harmful or not, which no one could guarantee. Even if theoretically speaking, the process
is not likely to have these bad effects, practically, there is a risk that the processing factories will not rigidly follow
the instuctions provided by scientist, intended or not.
Secondly, the perspective market may not be so positive as the author advocates, for market is not a white-or-
black problem, in which to get over the passing line means to earn an equal right to evenly carve up the market.
At a same price with Atlantic Coast(AC) oysters, whether or not will the GC oysters win a market is left to proves.
After all, their is so many disadvantages with the products of GC. The primary shortcoming is the quality: when
concerning health, consumers always become sentisive. Facing these two products from GC and AC of the same
price, few are willing to take a risk to choose GC, though the risk is actually low enough and they aware of this.
Another disadvantage may lie in the brand. AC sells better in the market for five years and may have been
cultivate an good image of its products in consumers to make them trust in and persist in their oysters while GC
oysters were in bad reputation. This image is hard to be changed in a very short time and sure to prevent GC
oysters from being accepted by public as AC. GC has to make a series of well-designed marketing strategy before
they puts resurgence in to expectation.
But marketing means cost, and extra process means cost, too. 'Greater profits' depends on not only the
increasing price but also a well-controlled cost. However, no evidence and statistics are provided to tell us that
whether the increasing price can cover the cost they spend in marketing and processing. It is possible that the
process is not so accomplished enough that the expense is still high, or marketing including advertisements and
casing designing will be costly: all these can contribute to not so optimistic profits.
For the considerations above, the author's supposal on the perspective market and profits of GC oysters seems
have not a basis to stand on. A lot more problems are to be resolved and the resurgence of GC has a long way to
go. |
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