ARGUMENT65|0806G-AW小组|第二次作业 by lilumilu

lilumiluUID: 2332310

TOPIC: ARGUMENT65 - The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
WORDS: 382

From the argument above, the president of a chain of cheese stores located throughout the United States recommends that the stores should stop stocking the imported cheese and lay stress on stocking domestic cheeses in order to improve profits. To support his recommendation, the arguer cites two facts: one is the five best-selling cheeses were all domestic cheddar cheesed while another is a recent survey indicates an increasing preference for domestic cheeses. However, these facts lack strong support to the recommendation with further scrutiny of them.

A gratuitous assumption upon which the recommendation relies is that a decreasing number on expenses is necessarily due to an increasing number on profits, on which many other factors need to include. As a basic fact, the improvement on incomes is equal with the reduction in expenses on contribution to the whole profits. No evidence on the sale of cheese are given and perhaps the stores have a bad performance on incomes, therefore enhancing sale on cheese may be the most effective way for profits. Some information about profit on different kinds of cheeses also need providing while discontinue importing cheese may lead to a reduction on profits if the profits on imported cheese are greater than on domestic.

Secondly, the evidence is lack of forceful support on the recommendation. The fact that five best-selling cheeses are domestic cheeses in Wisconsin is not due to that the whole sales of domestic cheeses are better than imported cheeses. Even assuming the better performance of domestic cheeses on sale in Wisconsin, it is insufficient to draw the same conclusion in the nation since Wisconsin might be not representative of most other states in the United States. The survey by Cheeses of the World magazine also has few of creditability on this issue while the respondents, who subscribe to this magazine, may be not representative the overall group of cheese consumers.

To sum up, the recommendation is not creditable as it stands since the arguer fails to provide sufficient evidence to bolster the conclusion. To strengthen it, some more proofs and surveys on the sales in all the stores and attitude of consumers toward the domestic cheese all round the nation should be provided. Before making a final decision, all the factors and alternatives need to be considered carefully and prudently.



[ 本帖最后由 lilumilu 于 2008-1-11 16:57 编辑 ]