argument111【0906G ANap Hand 作文互改小组】第三次作业 by irvine666

irvine666UID: 2575525

第一次尝试新的写法，果然是一团糟啊...突然放弃以前的套路感觉还真不好写

TOPIC: ARGUMENT111 - The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of Dura-Sock wearers suggests that our company is wasting the money it spends on its patented "Endure" manufacturing process, which ensures that our socks are strong enough to last for two years. Dura-Sock has always advertised its use of the "Endure" process, but the new study shows that the average Dura-Sock customer actually purchases new Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Sock's stylish appearance and availability in many colors. These findings suggest that Dura-Sock can increase its profits by discontinuing its use of the "Endure" manufacturing process."
WORDS: 524         TIME: 00:50:00          DATE: 2008-12-30 下午 01:32:39

提纲：
1.3个月就买新袜子证据不足。
2.消费者喜欢款式 和颜色不代表不看重使用时间。
3.不生产耐久的袜子不等于利润上升。

In the argument, the author advises the Dura-Sock, Inc(DSI) to discontinue the “Endure” manufacturing process. However, in my opinion, the reasons given by the arguer are not cogent.

Primarily, the author only notice that people are willing to purchase the sock ever three months, which does not mean people take delight in making use of the sock only three months. On the one hand, the conclusion is hastily made by only "a study", with no number and no scope of participators. Maybe the survey is conducted in a small town and included a few customers, which is not typically. On the other hand, Many other possibilities shall take into place to consider except for the purchase frequency, for example, the quality problems. Perhaps the socks of DSI are not well-painted, their colors become lighter and lighter when be washed and the customers have to buy new ones to replace the old ones every three months. the writer made his ultimateness indiscreetly and the evidence to support his point is not enough.

Besides, the writer is failed to consider the perspectives of most consumers that whether a production is best worth buying or not isn't measured by its appearance,  but rather, its use life. customers rarely worried about the endurences of their choices in as much as that is a problem dealt with by producer. However, as soon as the use-life of a production dissatisfies the consumers, they abnegate and forget it rapidly. For instance, just think about the Net, when we surf on the Internet fluently, we mostly angry about a certain hideous web and its boring contents. Can this phenomenon illustrates that we do not care about the speed and the fluency of Network?  Obviously not. Customers often overlook the most important aspect in that the service providers have made it perfect, which, do not mean producer can focus its perspective on other accessional point. So it is not persuasive that the consumers most value the stylish appearance and smart colors.

Finally, even if the consumers neglect the use-life of the socks and they do purchase new socks every three months, discontinuing the process may not work to raise DSI's profits. The author ignores the influence of customers and the impact of DSI's rivals, thus put forward a unreliable suggestion. Maybe a lot of customers change their mind to patronize the specialty shop of competitors of the DSI due to the declining quality of DSI's productions, Consequently the sales decreased and so did the profits. Even though most consumers still stand for the DSI and the sales are still the same, whether it is effective in increasing the profits by terminating the "Endure" manufacturing process is hard to say. Probably the DSI have to spend more budget in importing a new process and retrain their employees, which evidently decrease its profits.

To sum up, there are many logical fallacies in the argument. The author have to furnish more background information and more surveys to support his view, such as the information of the DSI's rivals and the perspectives most considered of the consumers, as well as the outlay for abandoning the "Endure" process.

irvine666UID: 2575525

关于反对的第二条理由，时间紧迫，内容复杂，加上表达能力实在差劲，浪费了很多时间，估计还没有讲的清楚。
我觉得消费者很多时候看不到他们买一个产品，真正所需要的基础价值，目光往往停留在表面上。正如上网一样，我们平常上网的时候，关心的都是有没有色情内容或者难看的界面，根本不会关心网络是否顺畅，只有断网了，才意识到网络顺畅的重要性（算是我的亲身经历）。 袜子也一样，只有所有的袜子都忽视了耐久度，用着就破了，消费者才会意识到耐久比外观更重要，而平时大家都忽略了耐久，因为厂商都做得很好了（那句：这种袜子可以用2years的话）。所以那个survey的结论不足以支持作者的观点。
刚才看了下以前别人写的，好像没有人提到这个理由，算是个新思路讨论下...

[ 本帖最后由 irvine666 于 2008-12-30 16:04 编辑 ]

stupidken2oUID: 2541049

TOPIC: ARGUMENT111 - The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of Dura-Sock wearers suggests that our company is wasting the money it spends on its patented "Endure" manufacturing process, which ensures that our socks are strong enough to last for two years. Dura-Sock has always advertised its use of the "Endure" process, but the new study shows that the average Dura-Sock customer actually purchases new Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Sock's stylish appearance and availability in many colors. These findings suggest that Dura-Sock can increase its profits by discontinuing its use of the "Endure" manufacturing process."
WORDS: 524         TIME: 00:50:00          DATE: 2008-12-30 下午 01:32:39

提纲：
1.3个月就买新袜子证据不足。（是被调查的那部分人3个月新买袜子，个体不代表群体）
2.消费者喜欢款式 和颜色不代表不看重使用时间。 （这里，调查的是美国东北部，是最繁华最时尚的地方，人们的穿着喜好自然比较奢华）
3.不生产耐久的袜子不等于利润上升。（耐久是低收入阶层最看重的，根据市场战略，既然已经有这个技术，所以也不应该放弃这个阶层的消费群体，或者应该根据不同人群，不同消费观念，指定不同的战略。）

In the argument, the author advises the Dura-Sock, Inc(DSI) to discontinue the “Endure” manufacturing process. However, in my opinion, the reasons given by the arguer are not cogent.

Primarily, the author only notice that people are willing to purchase the sock ever three months, which does not mean people take delight in making use of the sock only three months. On the one hand, the conclusion is hastily made by only "a study", with no number and no scope of participators. Maybe the survey is conducted in a small town and included a few customers, which is not typically. On the other hand, Many other possibilities shall take into place to consider except for the purchase frequency. For example, the quality problems. Perhaps the socks of DSI are not well-painted, their colors become lighter and lighter when be washed and the customers have to buy new ones to replace the old ones every three months. the writer made his ultimateness indiscreetly and the evidence to support his point is not enough.

Besides, the writer is failed to consider the perspectives of most consumers that whether a production is best worth buying or not isn't measured by its appearance,  but rather, its use life. customers rarely worried about the endurances of their choices in as much as that is a problem dealt with by producer. However, as soon as the use-life of a production dissatisfies the consumers, they abnegate and forget it rapidly. For instance, just think about the Net, when we surf on the Internet fluently, we mostly angry about a certain hideous web and its boring contents. Can this phenomenon illustrates that we do not care about the speed and the fluency of Network?  Obviously not. Customers often overlook the most important aspect in that the service providers have made it perfect, which, do not mean producer can focus its perspective on other accessional point. So it is not persuasive that the consumers most value the stylish appearance and smart colors.（某些表达感觉很不地道，但是我也不知道该怎么去好好表达）

Finally, even if the consumers neglect the use-life of the socks and they do purchase new socks every three months, discontinuing the process may not work to raise DSI's profits. The author ignores the influence of customers and the impact of DSI's rivals, thus put forward a unreliable suggestion. Maybe a lot of customers change their mind to patronize the specialty shop of competitors of the DSI due to the declining quality of DSI's productions; consequently the sales decreased and so did the profits. Even though most consumers still stand for the DSI and the sales are still the same, whether it is effective in increasing the profits by terminating the "Endure" manufacturing process is hard to say. Probably the DSI have to spend more budget in importing a new process and retrain their employees, which evidently decrease its profits.

To sum up, there are many logical fallacies in the argument. The author have to furnish more background information and more surveys to support his view, such as the information of the DSI's rivals and the perspectives most considered of the consumers, as well as the outlay（这里应该是损失吧，不是费用） for abandoning the "Endure" process.