argument 40 求拍~

fnank_loveUID: 2644984

TOPIC: ARGUMENT40 - The following appeared in a memorandum from the president of Excello Food Markets.

"In 90 towns where Excello has food markets, natural-food stores specializing in organic food products-products containing no chemical preservatives and made with foods grown without pesticides-have opened nearby as competitors. Surveys of our own customers reveal a growing concern about foods grown using pesticides or preserved with chemicals. Recently our market in Sun City participated in a local food tasting fair, and 75 percent of the fair goers who visited the Excello booth requested free samples of organic fruit. Such evidence indicates that to increase our profits, we should begin to stock a full line of organic food products in all our markets."
WORDS: 505
TIME: 00:30:00
DATE: 2009-8-18 15:00:31

In this argument, the president of Excello Food Markets suggests that they should stock a full line of organic foos products in all their markets which I concerned the necessity and efficiency through analyzing the reasons the president provides.

To begin with, the conditions of our competitors should be cast doubt on for as much as the president does not tell us about their selling results.
Although their products containing no chemical preservatives and made with foods grown without pesticides, no evident to show that the customers are interested in their products and then buy them. It is entirely possible that such products are so expensive that residents there cannot afford them regularly. Or perhaps they do think food without chemical preservatives and
pesticides do good to their health, but food they have now actually do not cause disease and unconfort, thus from the psychological view they prefer their food before due to their habit or loved flavor.
On the other hand, natural-food stores have not provided the proof to show their products indeed without chemical preservatives and
pesticides which may be questioned by residents as well. Therefore, they maybe do not want to have a try, especially at such high expense.

What is more, the survey is also unconvincing in some aspects. Customers in just one town begin to concern about foods grown using pesticides or preserved with chemicals do not indicate that customers in 90 towns concern the same things. Perhaps the life standard and education in our town are higher than that of other towns, so maybe customers do not concerned the same things. Also even if they concern such food with pesticides and chemical
preservatives, they perhaps just concern but take no actions such as begining to buy products of natural-food. The evidence of recently local food tasting fair is also unconvincing. 75 percent of the fair goers requested free samples of organic fruit indicates nothing but curiosity and for free. They perpahps just are so curious about the organic fruit because they have never chance to
taste. It is just an opportunities to have some, especially for free. Again, no evidence to show that fair goers who tasted the organic food showed desire to buy them, let alone finally bought such food. And even if they will buy, there is no need to ** to all our markets. Perhaps only in this area the customers have such habit and preferance, but in other places cuctomers do not.

Finally, even if the assumptions are all true above, the president makes a hasty conclusion that in this way they will make profits. The president overlooks the necessity and efficiency of this way. Maybe the cost of stocking a full line of organic food products is much more than the money they make from it , let alone increse the profits. Many other factors influence their profits such as companies' daily cost, efficiency of management and the share they hold in the market. The president should consider other pramatic ways after further researches.