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本帖最后由 清水风铃_nono 于 2010-7-17 11:58 编辑
TOPIC: ARGUEMENT 8 -The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
提纲:
收购MF的决定有问题,MF不一定好,Omni 不一定有能力,两家公司不一定适合
即使收购MF,是否推广DS食品也值得商榷,DS是否在当地受欢迎都不一定,何况要对广全国。
According to the argument, optimistic performance of Mesa Foods, the snack food manufacturer, rationalize the decision of Omni Inc. to buy Mesa Foods, and to concentrate on marketing Diabolique Salsa, the best-seller of Mesa Foods. However, either the purchase or the marking strategy is lack of consideration. If Omni execute this strategy, crisis is likely to be around the corner.
The merging plan should be on the top of reconsideration. Mesa Food is stressed to have “strong growth potential” in the argument, but not strongly supported by the data. Either 20 the increase in profit last year or the increase in sales of Diabolique Salsa only suggest that Mesa Food is experiencing increase in the past. The arguer fails to provide enough hints, such as strong R&D ability, innovation, reliable quality control and mature marking strategy, to guarantee Mesa Food’s promising future. For instance, if the snacks are reported to contain poisoned ingredients after Omni taken charge of Mesa Food, Omni may be in endless trouble of consumer’s complaining, suffering credibility crisis; or, it may forced to afford huge compensation, leading to financial crisis.
Even if Mesa Food is merit enough and have great potential, it is not guaranteed that buying it the a wise choice of Omni Inc. Instead, the Omni should evaluate the financial ability of the both company. If Omni is much smaller Mesa Food, and not enough credits or loans are available, it is nearly impossible of Omni to perform the purchase. Moreover, the argument only mentions that the target consumers of Omni are 14-to-25 year olds, but does not present the fact that Omni is in the food industry. Instead, if Omni is a well performed youth clothing company, is it of high risk to buy a corporation of food industry, which is an unfamiliar field to Omni.
If finally the entire crisis and risks are predicted, and Omni is appropriate as well as having the ability to buy Mesa Food, the chef of Omni may not have a breathing spell. The new problem is, is marking Diabolique Salsa throughout the country feasible ? It is highly doubted. Although DS is the bestseller of Mesa Food, neither the market share nor the growth rate of it is provided through out the argument. The acceptance degree of DS is unknown thus the sales situation in the future is hardly predicted. Provided that DS is well accepted, it is not guaranteed that DS is wide accepted, because the former market of DS is within a relatively small region of the country. If the flavor of DS is weird to other parts of the country, the promotion of DS will be more difficult, and might be a failure.
To summarize, purchasing a company and promote a new marketing strategy deserves close analysis and inspection. According the argument, the feasibility of Omni Inc. buying Mesa Foods and is highly doubted. It is strongly recommended of perform more specific observations and comparisons about both companies.
提前感谢楼下~谢谢!
给楼下的反馈:
非常感谢!恩!这是没限时写的,下一步该限时了,估计就会惨痛了。。。继续努力ing...
have a breathing spell 是“喘息时机,短暂的休息,考虑的机会”想表达“也不到这个人长出一口气的时候(后面问题还多着呢)”不知道能不能这么用……
后面那一句确实有点问题,改成The new problem is that weather markting DS throughout the country is feasible.是不是好一些~? |
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