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Argu6 In this argument, the applicant concludes that a jazz music club in Monroe would be a profitable enterprise. In order to support the conclusion the applicant shows the nationwide study about typical jazz fan spends amount of money per year on jazz entertainment.It also indicated various other evidence that jazz is popular among Monroe residents. At first glance, the author’s reasoning seems to be appealing, while clearly examining we may find that it is unconvincing.
To begin with,the nationwide study showing that the typical jazz fan spends approximate $1,000 every year on jazz entertainment which does not prove that the Monroe residents will spend very amount money on jazz entertainment.Otherwise,even assuming that the Monroe residents spend average $1,1000 per year on jazz entertainment ,the applicant concludes too hastily that jazz club here would be a profitable venture,it is quit possible that consumers are spending on other types of jazz entertainments such as buying jazz CD,entering jazz party and buying jazz instruments,as a result, they may spend little money on attending a jazz club，which will weaken the applicant's assertion.
The argument also claims that the closest club is 65 miles away which would the C Note have the local market all to itself .ironically ,the lack of jazz club in Monroe actually reflects the few interest among Monroe residents in a local jazz club.in addition,whether the proposed club can have the local market all to itself is still open to doubt since 65 miles is not such a big obstacle for the jazz fans who have private cars.What's more ,the popularity of Monroe's last summer jazz festival and its nightly jazz radio show may appear to lend support the applicant's claim.however ,the very amount of popularity attended the festival last summer could not demonstrate the situation will last few years.further more,it is entirely possible that the vast majority of the festival sttendees are out-of-town visitors.Moreover,without evidence that the radio listeners would choice to here jazz music in a jazz club.one the contrary ,the radio program in the air might challenge the C-Note club's market,especially the program holding during the might.
Nore does the mere fact that several well known jazz musicians live in Monroe lend significant support to the applicant's claim.It is totally possible that the musicians are playing at the club which 65 miles away from the Monroe or just living there but perform all over the world.we should not be so sure that the musicians would benefit the developing jazz club in Monroe.
Finally,the profit is not only connect to the market environment,but also depends on the administration of the company.without the evidence about the managers and any imagination of jazz club can't we draw the conclusion that would profitable.
In sum,the developers should concentrate on operating the club rather than focusing on external context.Moreover,how many customs would attend the jazz club , why they choice enjoy themselves at club and how much money would they spend at club are unclear. | 
发表于 2010-10-6 12:18:04
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