argument156【snickers小组】提纲作业帖

zhangwanyingUID: 2775533

周四 12月9日
argument 156

ARGUMENT156 - The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.

"We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company."

zcsdtcUID: 2875047

should hire dickens

○1survey。how to proceed and the proof of result.
○2时间顺序不决定因果关系。销量上升有其他原因。以前的顾客不满意是否因为交际不当。
○3即使M适用，其他企业未必都适用。

zhangwanyingUID: 2775533

ARGUMENT156 - The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.

"We distributed（分散，分发） a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills（人家交往沟通能力） to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars（研究会）. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled（不满的，不高兴的） customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador（大使） for your company."

（1）首先这个调查是成问题的，是不是随机选取的，有没有足够的人参与进来，调查的方法是否正确。文中只是提到“many employees”，描述得很模糊。
（2）不仓促地能将销售业绩的增长并不意味这通过一天的培训员工的交往能力有了很大提高，并且减少了顾客的不满。首先，只有“newly hired employees” 参加了这个培训，并且没有确切的evidence表明这些员工缺乏interpersonal skills，并且他们通过仅仅一天的训练得到了改善。Further more, 作者没有拍出其他可能导致销售增长的factors，比如正好进入旺季boom season，或者课整个经济环境有关，或者是竞争对手的丑闻。
（3）以上的讨论表明Dickens并不一定可信。即使承认有一定的用处，但是各种公司的类型并不都相同，有一些公司没有明显的服务性质，对员工的人际交往能力没有很高要求，Dickens并不一定合适。