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今天第二篇argument:argu7/99
提纲:
1. BB真的会来开店吗?营销模式是否成功?是否会对MB构成威胁?MB地位难以撼动
2. 国家的数据部代表当地的;百分比减少不代表总数少;总数少不代表买书少。
3. MB开café一定适合吗?一方面,减少了书的种类,而这以前是自己的一个长处;另一方面,可能店空间小,加了café,造成拥挤感,味道、声音嘈杂,反而破坏了atmosphere.
In this argument, the manager claims that Monarch Books (MB) should open its in-store café in the space currently devoted to children’s books. This conclusion is highly dubious because it is merely based on unfounded evidence and gratuitous assumptions.
Firstly of all, the author wrongly assumes that Book and Bean (BB) will be a challenge for MB. On the one hand, the author should give us more evidence about whether BB will carry out the plan of opening a Collegeville store. If BB has recently been short of money and cancelled the plan, there will be no need for MB to change. On the other hand, the author should give us more information about BB’s competence. Because MB has been run for twenty years and it has already had a large customer base, it will be difficult for BB to challenge its position. If BB’s Collegeville store only provides a limited choice of books, not many people will go there to buy books. In order to better support his opinion, the author should provide more detailed information.
In addition, the arguer believes that sales of children’s books will decline, according to the result of a national census. This is not based on sound reasoning. A nationwide census can only reflect a nationwide situation. It cannot be used to represent Collegeville. It is entirely possible that these years the number of children under ten is increasing in this area. Thus, the children’s books will sell well, so it will largely reduce MB’s profits if the section is replaced. Even if the percentage of population under ten is declined, this does not mean the sales of children’s book will decline. Perhaps children between 10 and 15 also buy these books. Or some parents, in order to better educate their children, are also reading children’s book to keep a young and imaginative mind.
Granted that sales of children’s books will decline, it is too hasty to say MB can increase profits by opening a café. Specific evidence should be given that MB has enough space for the café. If MB itself or the children’s books section is not large enough, customers will not enjoy themselves when having meals. Then the cafe will not attract a lot of people, not to say bring high profits for MB. We also lack evidence about whether customers like the combination of a bookstore and a coffee shop. It is likely that the café will destroy the quiet atmosphere in the bookstore. Instead, the store is filled with noise and smell from the café, which disturbs the readers. In this case, fewer and fewer people will come to MB because of the uncomfortable atmosphere.
In sum, the argument is not well-reasoned. To bolster his conclusion, the manager should do more research, such as whether people prefer the combination of a bookstore and a café, and take into consideration every possibility.
482words
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