美国顶尖传播学院介绍（9.29更新至UT Austin）

加州MoonlightUID: 3519823

作为首发文章，特为大家介绍LZ母校University of Southern California-Annenberg School for Communication and Journalism 即将在今年8月的秋季学年投入使用的新Building – Wallis Annenberg Building.


The USC Annenberg School for Communication and Journalism heralded its role as a leader of a new era of digital media communication and education (Annenberg确实是这方面的引领者，探讨的都是最前沿的趋势，美国这方面的技术、趋势领先国内12-18个月) with an 88,000-squarefoot (相当于8,800平米), five-story building in the heart of campus with a design that connects people, fosters creativity and accelerates the school’s path into the future.


Already, the school is home to “all the disciplines and professional training students need for today’s digitally converged environment,” (converge强调的是各专业的融合) Ernest J. Wilson III, the Dean of Annenberg said, including journalism, public relations, communication, communication management and public diplomacy.


“Wallis Annenberg Hall is the incarnation (这个词眼熟吧，在这是不是用的很漂亮) of this ‘Annenberg advantage.’ All of the spaces have been carefully designed to be connectors and not containers, to be inviting and transparent and to encourage those passing by the building to enter, to experiment, collaborate, innovate and learn,” Wilson said.


现在我们就来看看这个新Building神奇在哪里吧！


Features of Wallis Annenberg Building


1. Forum
The building will feature an ultramodern interior with a four-story atrium (类似forum), a rooftop skylight (玻璃顶) and a multistory digital media tower showcasing (常用的词，展示的意思) student programming along with social media and live broadcast news. The atrium itself is designed to encourage informal conversation and impromptu gatherings as well as formal events. All over the building, faculty and students will be able to work together in different kinds of spaces — “drop-in” (就是路过即可加入的) student collaboration areas, multi-purpose rooms, meeting rooms, classrooms, open study areas, labs and a laptop lounge.（这个词大家熟悉不？就是一个开放的区域，像机场里VIP候机厅就叫VIP lounge）


2. Multimedia Newsroom
Directly adjacent to the Forum, the architects have placed a cutting-edge (很直观的词，意思是走在时代前沿的，大家可以在形容学校的program时用这个词), collaborative multimedia newsroom, bringing USC Annenberg’s print, broadcast and online student news outlets into one common space for the first time. It will be centered around a converged (从不同方向汇聚而成) assignment desk where editors will monitor multiple sources to produce the day’s news. A state-of-the-art broadcast studio, professional-quality control room, and suites of editing bays and flexible production spaces round out the media center.


这个multimedia Newsroom将为Annenberg各专业学生所用。因为任何传播专业都越来越依赖于数字媒体和社会化媒体！


“What we’re realizing as time moves on is everybody—not just the journalism students, but our PR, communication and public diplomacy students too—is using more and more technology and multiple platforms, and more and more social networks, in their academic work and in their professional work,” says Geneva Overholser, director of the School of Journalism. Public relations students will take advantage of the newsroom’s resources, as the profession is increasingly driven by digital video and social media tools.


3. Technology
All of Wallis Annenberg Hall will feature up-to-the-minute technology that is scalable and flexible as new innovations become available. The building will be loaded with full WiFi and 4g wireless capacity, including at least 110 hotspots and no dead zones. Digital monitors throughout the building will stream student programming and instruction material in classrooms.


在庆祝Building建成的Banquet上，leadership的发言可以让大家窥探到Annenberg的精神，对此的领会将对你的PS申请大有裨益。


C.L. Max Nikias, USC President
“We are here today in the early stages of a digital media revolution, a moment when traditional concepts of journalism and news-telling are often overwhelmed（这个词很常用，就是搞晕了，太多的信息不知从何下手） by a constant stream of information,” said USC President C.L. Max Nikias, whose daughter Maria earned her bachelor’s degree in broadcast journalism from USC Annenberg in May 2011.


Wallis Annenberg has long recognized that journalists must have a deep knowledge of new digital technologies, he said. “That’s why it’s so important for us to have the new building, to house our journalism programs and provide state-of-the-art laboratories and equipment that will allow them to experiment, learn and succeed.”


Leonard Aube, director of the Annenberg Foundation (这个Foundation捐了$50 million来建新building)


The pace of change in digital news and communication has been far-reaching and overwhelming, said Leonard Aube, director of the Annenberg Foundation. So much so, he said, that (so much so that=so much…that, 这下你知道了个alternative了) “educators might be forgiven for just wanting to curl up in a ball and wait for the revolution to sort itself out.” (Sort out 就是搞清楚、厘清的意思) The crowd laughed as he continued: “But under the leadership of Dean Wilson, USC Annenberg is not waiting and it’s not curling. It’s innovating.”


He praised the philosophy of innovation and collaboration that is driving plans for the new building.

“In a world where the biggest changes come from the bottom up and not the top down, it makes no sense to limit education to a series of expert lectures,” Aube said.


Bottom up and not top down说的就是媒体的变化，不再是专业人员来生产内容了，而是草根来产生内容了。看她接下来肿么说。

The work of the school embodies the goals of the Annenberg Foundation, which looks to fund ideas that will forge paths and be a model for other philanthropies, he said.

“We at the Annenberg Foundation couldn’t be more excited about our partnership with USC Annenberg. Together we can move past the old paradigms and change the way we train communications for a fast-changing profession. (这个职业确实是一直在变化，而且快速变化啊) Together we can help create a society that’s better informed, more deeply engaged and more vitally connected to the world around us.” (记住inform, engage, connect这个几个词，就是新媒体功能的浓缩啊)


怎么样？读完了是不是对媒体环境的变化感触颇深？虽然我读的是Communication Management这个还算传统的项目，但还是无时无刻不感受到新媒体的影响力以及Annenberg一直走在变革的前沿。如果你要写PS，记得强调这点啊！

简单的默契UID: 3118753

楼主姐姐大赞！想看BU和NYU的

zoeyue1990UID: 3550158

顶！

柳蝉蝉UID: 3238711

赞个~

搬小板凳看

莫弃楼啊

agnesluUID: 3385251

感谢分享

柳蝉蝉UID: 3238711

5天了，楼主弃楼了

加州MoonlightUID: 3519823

柳蝉蝉 发表于 2014-8-15 09:13
5天了，楼主弃楼了

哈哈 没有没有 争取一周一更新的节奏 表急，LZ在努力啦～

柳蝉蝉UID: 3238711

无名大侠 发表于 2014-8-16 12:34
哈哈 没有没有 争取一周一更新的节奏 表急，LZ在努力啦～

么么哒

加州MoonlightUID: 3519823

LZ回来了，木有弃楼哦，只是这两天有点忙啊。@简单的默契回复说想看BU的，这就来咯！

COM 1914 – 2014: CELEBRATING A CENTURY ON THE CUTTING EDGE
100 REASONS TO CELEBRATE

如果说USC Annenberg最突出的特色是始终走在媒体发展的前沿，那Boston University最显著的特点就是在Communication education方面悠久的历史已经丰富的实践资源了。BU – College of Communication网站推出了这个庆祝COM百年的专题。作为一个只有200多年历史的国家，这个可真不可小觑。下面我们就来看看COM在Communication领域的开创性贡献吧。

1913 -1914
The first journalism and advertising classes are offered atthe College of Business Administration. (CBA)

1925
BU launches a degree-granting program in journalism, awarding the first degrees in 1928.

1928
Edward Bernays (Hon.’66), later known as the “Father of Public Relations”, publishes seminal work, Propaganda. （Propaganda的意思就是政府限制新闻自由，只为自己鼓吹的做法）

1939
Radio classes begin at CBA.

1949
Future Professor Carol Hills (‘49) receives the country’s first master’s degree in public relations.

1974
The School of Public Relations (SPR) opens.

Principles of Motion Pictures classes are offered in the new Department of Motion Pictures and Visual Aids.

1966
Alfred Hitchcock visits the film department after premiering his film Torn Curtain in Boston.


1974
John Henning (‘63) anchors the evening news at WNAC-TV and goes on to anchor at all major Boston TV networks. (Anchor指的就是新闻节目里播报新闻)

Professor Walter Lubars founds AdLab, an advertising agency staffed entirely by BU students.

AdLab是全美最大的由学生运作的Ad agency, 也是COM的重要的学生实践资源之一。服务内容包括Traditional Advertising, Interactive Advertising, Viral, OOH, Brand Planning, Account Planning/Consumer Insight and Production。经过40多年的发展，每学期有100多为学生为十余个公司提供专业服务。

1978
SPC opens PRLab, the nation’s oldest student-run publicrelations agency.

PRLab由学生运作，服务Boston area的客户，旨在培养学生在PR方面的实践技能。PRLab的structure包括account executives, account supervisors, a vice president and a president.在完成某些课程后的学生即可加入PRLab, 并完成一定量的工作小时数。PRLab向客户提供Strategy, Media Relations, Conversation Mining, Crisis Communication and Event Planning等方面的服务。

1993
Former BU Professor Diana Chapman Walsh (‘71) is named president of Wellesley College. （神一般的Wellesley啊，宋美龄和希拉里的母校啊）

Hugo Shong (‘87) helps launch International Data Group’s $50million IDG Capital venture fund in Beijing, Shanghai and Guangdong. Shong haslaunched and published more than 40 magazines in China and Vietnam, includingthe Chinese editions of Harper’s Bazaar and National Geographic.

Hugo Shong就是大名鼎鼎的熊晓鸽了，关于他大家google下就知道了。他同时是COM的第一位亚裔董事、年在学院设立“熊晓鸽新闻终身成就奖”、“熊晓鸽亚洲报道年度记者奖”，以及另外两项科技奖学金。

看到了吗童鞋们？这就是我在《解开文书写作之迷思》一文中所说的，AdmissionCommittee 要寻找的人！─ 有潜力为学校扬名、为学校做杰出贡献。这和投资是一个道理，选拔出来一批有才华且学校能帮助其继续成长的人，希冀其中的thecream of the crop能带来极大的投资回报率。所以，你就要通过申请材料展示出你是绝对有潜力的！

2000
The Washington Journalism Center opens. Students go on to cover the Democratic and Republican National Conventions, work for nationalnews outlets and serve as correspondents for media throughout New England.

学生可以申请花一个学期到Washington DC进行实习，是针对political reporting的强有力实践资源。

The Science and Medical Journalism Center is established.Among its graduates are editors at Wired and Discover magazines. (这两本都是非常有影响力的杂志)

2003
COM opens BU in LA, a Hollywood-based study program where students gain experience in film and television production.

BU的学生也可以申请到LA实习，纵览东西海岸的媒体文化。

COM establishes its first endowed faculty chair – the Harold Burson Chair in Public Relations – in honor of Burson (Hon’88), founder of the global public relations firm Burson-Marsteller. Otto Lerbinger (‘44) is the first recipient.  

2008
Lauren Shuler Donner (CGS'69, COM'71) producer of films including X-Men, You've Got Mail and Pretty in Pink, receives a star on the Hollywood Walk of Fame.

2010
The BU News Service partners with the Boston Globe to publish student work in communityreporting.


橙色部分均为BU的实践资源，除上面提到的四个，BUTV10是由学生run, supervised by faculty的TV Station, WTBU是Radio Station.


编辑整理自：www.bu.edu

jadiaUID: 3506837

好资源~谢谢楼主

Jerrytoo_FunUID: 3425424

给搂主32个赞！！
可以介绍一下关于PSU的传播学院嘛！

加州MoonlightUID: 3519823

University of Texas at Austin

说到UT Austin – Moody College of Communication，最能概括它的词就是Comprehensive. 自1899年就开设传播学课程的Moody College, 设有Advertising and Public Relations, Journalism, Radio-Television-Film, Communication Sciences and Disorders, Communication Studies 共五个department, 涵盖communication的各个领域，并且各department均为理论研究、教育及实践领域的权威排行的翘楚。Academic之外，Moody更是在Community connection, Student experience, Alumni等领域有着丰富的创新与设计。下面来一一解码。
Mission statement:
The mission of the Moody College of Communication is four-fold:


1. An intellectual mission
1) to ensure that the traditional arts and sciences remain central to the study of human communication,

2) to collaborate with faculty members in the arts, humanities, and social sciences across campus to address the most pressing issues of the day, and

3) to make communication training central to the educations of all University of Texas undergraduates regardless of major.


2. An entrepreneurial mission
The world is being made smaller by the Communication Revolution and the Moody College must work to understand what that means by
1) building close ties to the communication professions,
(重视与传媒行业的密切关系)
2) vigorously pursuing interdisciplinary activities,
(跨学科的活动)
3) staying current with new interactive and aesthetic technologies, and
(与时俱进)
4) pursuing an increasingly international agenda. (国际视野)


3. A pedagogical mission:
Here is our future: We live in an era of media convergence where once-separate industries - radio, television, advertising, newspapers - are being folded (用的很形象) into vast media conglomerates (这个词熟悉吗? 由不同部分融合而成的大的综合体，媒体现在不正是这样吗). The Moody College must prepare its students in multiple ways as a result, helping them reach across the various communication disciplines for new insights, new skills, new forms of expression, and new kinds of employment (new employment说的好，因为媒体的新变革，也出现了新的工作种类，你应该pay attention哦).


4. A social mission
The mass media are implicated in all that happens today. Political campaigns are heavily determined by media perquisites; enlightened health care depends on savvy information campaigns; the nation's youth are being inundated with popular culture; the world has become unknowable without a discerning press. This collection of facts makes communication training both a practical matter and a moral one as well. (Communication的social impact, 所以各位，你们的工作即使再普通，也是有着深刻的社会影响的，大家要用更开阔的眼界看待你的专业、你的实习和工作，这种影响力是你在PS中着重体现出来的！)


The University of Texas is devoted to generating intellectual excitement in its students, transforming their lives, and turning them into leaders. That is the Moody College of Communication's business as well. (Excitement! 你的自己的专业exciting吗？一段研究生教育能够Transform your life! 你能想象这是怎样的一段经历吗？如果你的PS写的还是我来贵校希望能学习到XXX方面的知识，找到XXX那样的工作，是不是弱爆了？！)

Academic enrichment
其实Austin的地理位置也是很有竞争力的，但和几大媒体之都比起还略逊色，所以Moody安排了丰富的体验学习。


1. Semester in LA
The UT Semester in LA Program allows you to live, study, and intern in the entertainment industry capital of the world: at the UTLA Center in Burbank, CA. Enrollment is limited in this University of Texas at Austin program.


2. UT in DC program at the Archer Center
The UT in DC program at the Archer Center was established by The University of Texas System in conjunction with Former U.S. Representative Bill Archer as a way to take highly motivated and accomplished students to Washington, D.C. to participate in varied internships and take part in classes focusing on policy, economics, and persuasion.
前面两个是花一个学期的长期项目，学生可以申请加入，开学后就有相关的宣讲会（Information session）,后面的两个seminar是短期的，购买门票即可参与。


3. NYC Seminar
The NYC Seminar offers you the opportunity to meet and interact with key professionals and alumni in advertising, public relations, print journalism, magazine journalism, and media management in New York City.
Welcome to the Beltway Seminar, Washington D.C.


The Welcome to the Beltway Seminar allows you to participate in a 4-day intensive course in Washington DC, where you meet and mingle with professionals to learn about careers at the crossroads of communication and politics.

Career service:
Moody每年都会举办两场internship and full-time job的招聘会。这点比我的母校USC Anennberg做的要好，我们还没有专门为媒体行业办的招聘会呢，至少在我就读的时候。并且Career center也会定期发布职位信息，组织招聘企业来学院交流，提供Career Advising，甚至有International student advising. 太激动了，有木有！

Advisory council
Advisory council可谓是汇集Moody最顶级的faculty, students, and alumni的精英club了。它是干嘛的呢？
Mission and Goals
1. Attract and retain outstanding teachers and scholars
2. Attract and retain creative, ambitious students (Creative, Ambitious, 你是不是呢？)
3. Attain appropriate minority representation among both faculty and students (Minority! 听了是不是很兴奋！ 你有戏了哦。)
4. Establish a worldwide research identity
5. Enlarge the program of education for professionals (与行业的联系)
6. Increase the attendance and participation by faculty and staff in meetings and activities of professional communications organizations
7. Generate additional private funding on a planned schedule (还是要募钱的哦，知道为什么要有ambitious students了吧)
8. Assist graduates to obtain employment (与行业联系，帮助自家学生就业)
9. Communicate and publicize the achievement and activities of its faculty and students

感兴趣的话浏览一下网页看看advisory council成员的 profile, 仅一位亚裔，Moody alumna。如果你来了Moody,会不会aspire to become a council member?
才发现有人钦点PSU啊， 下期就来。。。

yangyi1516UID: 2810488

写得挺仔细，就一个建议。看了楼主几个帖子，明显是overstate USC传媒学院了。

其他指标不好比，就我身边认识去usc念传媒的朋友各方面条件虽然不算特别差，但离“优秀申请者”都还有好一段距离。

尤其是07-12年这几年，USC传媒滥发的ad大有跟哥大统计、NYU PR一争“美国留学水项目”的趋势。就生源质量来说，和哥大新闻、威斯康星、北卡、西北imc、密苏里新闻甚至和哥大tc的录取者比都差一截。

加州MoonlightUID: 3519823

yangyi1516 发表于 2014-10-9 11:25
写得挺仔细，就一个建议。看了楼主几个帖子，明显是overstate USC传媒学院了。

其他指标不好比，就我身边 ...

谢谢你的建议。不过这个帖子里的学校介绍，不是我写的，是从学校网站上摘录的，我只是在此基础上总结了学校的文化精神和特点，帮助大家在写PS的时候能抓住所申学校的特点；此外，再挑一些英文的用法帮助大家提升英文。大家看了UT Austin的介绍都反馈我爱上这个学校了，建议你不妨完整的看一下。但是我一定是挑很好的学院来介绍的，因为帖子叫“美国顶尖传媒学院介绍”嘛；而且我也不会自己主观的来介绍学校，因为我认为任何人的看法都可能biased, 所以我还是从学校官网来摘录内容，目的仍然是让已经决定申该校的同学知道如何customize PS里为什么申该校这个部分，这也是这个长期更新的帖子的意义。你有什么感兴趣的学校也欢迎留言哈！下篇我们就介绍群友钦点的PSU.

兔子RestartUID: 3557458

15 Fall传媒申请者 学习选的差不多了但是没有最终定下来 申个八九所吧~~
看了楼主一系列文章 觉得特别好 至少给我带来了对美国传媒类学校的初步了解 知道各个学校的特色
我是想申请偏实践的 本科是某985英语系下面的国际商务（额。。。不要奇怪，就是国际商务）  想做business report 或者学习有关创业的
对BU的media ventures， USC的APOC项目挺感兴趣的 而且楼主去听过APOC的课 能说一说具体感受吗？谢谢了