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发表于 2014-11-15 10:07:37
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Thesis: For students from high-income family or with job offers, it is feasible for them to choose courses that interest them instead of restricting their choices to the classes for their career goals. However, for the students in vocational schools or from low-income family and without job offers, it is not desirable to choose courses purely based on their interests.
1. It is reasonable for colleges to encourage students from high-income family or with job offers to take courses according to their interest rather than restrict their choices to the courses for future career opportunities.有钱的或者已经拿到offer的学生通常不需为毕业后的工作问题担心,因此选课不需过多考虑就业的因素从而选不上自己喜欢的课程
2. However, it is not advisable for colleges to prod students from low-income families without job offers to select subjects according to their interest instead of future job opportunities. 还没拿到工作的底薪家庭学生应该为自己的前程和家里人的生活着想,因此选课时需要考虑就业的因素。
3. Furthermore, for the students in vocational colleges, the recommendation is not effective because the students need to pursue subjects for their careers.职业学校的初衷就是让学生培养专业技能。
4. Someone will argue that low-income students should have the right to select the courses they are interested in just like wealthy students; however, the argument above does not deny this right of low-income students. It is recommended that they need to consider more on their future jobs than their interest when choosing courses. It is possible that they can select the courses that are both conducive to their professional development and in accord with their interests.
5. Conclusion
以下是全文:
The business manager of Happy Pancake House restaurants recommends that the restaurants should replace butter with margarine in the branches in southeast and northeast. He or she invokes the evidences about the percentage of the customers who complain about the replacement and the reduction in cost due to the replacement in the southwestern part in the United States. However, in order to enhance his or her argument, the business manager needs to answer further questions about the actual degree of satisfaction of the local customers on the cost-saving change, the attitude of the northeastern and southeastern customers on the change, the relative cost between margarine and butter in northeast and southeast and the effectiveness of cost reduction on ameliorating profitability.
To begin with, the manager needs to answer the question how many customers who do not murmur about the replacement of butter with margarine are actually satisfied with the change. Although 98 percent of customers do not complain about the change from butter to margarine, it is not for sure that those customers are happy about the replacement. Probably many of them believe that it is a waste of time to complain about the switch because the Happy Pancake House might not change its strategy based on the customers' feedback. Therefore, a large proportion of those customers might turn away from Happy Pancake House and abandon its products. Therefore, it is significant for the manager to understand the thoughts of customers when evaluating the impact of the change from butter to margarine on customers' satisfaction.
Even though the business manager demonstrates that many of the customers without complaint are satisfied with the replacement, he or she still needs to answer the question whether the customers in southeast and northeast can accept the change. It is possible that customers from different areas have different preferences on food. Perhaps the residents in southeast and northeast pursue healthy lifestyles and think that margarine is less salubrious than butter. Therefore, they will be dissatisfied with the replacement of butter with margarine. In this case, Happy Pancake House will encounter a huge difficulty in expanding their market share in those areas.
Even if the business manager proves that the people in southeast and northeast can accept the replacement as well, he or she still needs to confirm that butter is more costly than margarine in southeast and northeast. It is possible that the margarine is more expensive than butter because southeast and northeast have a large number of producers of margarine but a small number of suppliers of butter. If this is true, applying margarine instead of butter will not help Happy Pancake House to realize to goal of curtailing expenditures.
Given that the business managers offer solid evidence that margarine is indeed cheaper than butter in southeast and northeast, he or she needs to check that reducing cost effectively increases profit in the new target market. Probably the competition in the pancake industry is more intense in southeast and northeast and encroaches the demand and revenue of Happy Pancake. If the decrease in revenue is larger than that in cost, the profit of Happy Pancake House will not increase.
In conclusion, the business manager can strengthen his or her argument about the effectiveness of supplanting butter with margarine on cost reduction and profit improvement by answering the questions above about the preferences of customers, relative prices of butter and margarine and the competitive landscape of the new market. Many other factors can influence the cost and revenue in the new market. Hence, it is essential for the business executive to consider all those important factors to figure out a feasible strategy to boost profits in the new southeastern and northeastern market.
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