Argument 19 范文

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Argument 19

Arg 19more call-in advice radio programs to gain more audience

Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.


G1: Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly.

C1: Given WCQP's recent success with call-in advice programming, and


G2: citing a nationwide survey indicating that many radio listeners are quite interested in such programs,


C2: the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.


A1 (G1, C1): The increase of WCQP audience share could be attributed to the increasing number of call-in advice programs.

A2 (G2, C2): The nationwide survey is applicable here and people interested in the programs would actually tune in to listen to it.

A3 (C1, C2): It is feasible for WCQP to provide more call-in advice programs.


model essay


The KICK manager suggests that the station should introduce more call-in advice programs in order to attract more listeners given the fact that WCQP has increased its share of audience after a similar move and a nationwide survey indicated that many listeners were interested in such programs. We need to answer questions about why WCQP achieved the increased share of audience, whether it is feasible to include more call-in programs for KICK and whether the call-in programs will attract more listeners for KICK.

The first question we need to investigate is whether the inclusion of more call-in programs really caused the increase of audience share for WCQP. While it is true that WCQP managed to attract more listeners after more call-in programs were introduced, it does not follow that the introduction of such program directly caused the increasing popularity of WCQP. There are other possible reasons why WCQP won more listeners. For example, maybe the quality of other programs of the station had improved significantly which was the real cause of the increase of the number of listeners. Also, maybe WCQP has recently hired a new DJ who was very popular and helped attract more listeners. If WCQP attracted more listeners for reasons other than the call-in program, the recommendation would not help KICK to produce the desired effect.

In addition, we need to know if it is feasible for KICK to include more call-in programs. For example, we need to know how many call-in programs KICK currently has and whether the station has enough staff to introduce more call-in programs. If KICK already has many hours of call-in programs, it makes little sense to introduce more as it would take away the space of other important programs. Also call-in advice programs may require staff with specialised training in fields such as counselling. If KICK does not have enough staff with such training or cannot afford extra funding to hire such personnels, this recommendation may not work very well.

Finally, we need to ask whether KICK listeners would actually tune in for the call-in advice programs that would be added. The nationwide survey results may or may not apply to the KICK listeners who are primarily residents in Medway. We need to compare the demographic information about Medway listeners with the samples used in the nationwide survey to decide how useful the nationwide survey is for making the decision. Meanwhile, we need to know if the Medway residents interested in the call-in programs will actually listen to the programs. Maybe when the programs are broadcast, the residents do not have the time to listen to the radio or find some other radio programs that are even more interesting than the call-in advice programs. If that is the case, the recommendation would not be very helpful.

In conclusion, it is understandable that KICK manager is interested in following the example of WCQP to invest more time and efforts on call-in advice programs. But we need to collect more information to answer the questions discussed above in order to decide if the proposed move would help the station to attract more listeners.



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