argument8【AERO小组】第五次作业 by liuyingbnu

liuyingbnuUID: 2321970

TOPIC: ARGUMENT8 - The following appeared in a memorandum issued by the strategic planning department at Omni Inc.

"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
WORDS: 405(修改后451)          TIME: 00:30:00          DATE: 2008-1-8 21:30:32

The arguer highly recommends that the Omni Inc (OI) should purchase Mesa Foods (MF), and concentrate on marketing Diabolique Salsa all over the country. To substantiate his claim, the author relies on the assumption that MF has great potential. Also, the evidence that OI's potential consumers are 14-to-25 years teens that take interest in snack food. Careful examination might reveals that, however convincing it seems to be, the argument is in weak reasoning and the evidence cited is open to doubt.

The major problem of this argument is that the author unfairly assumes that all food produced by MF is popular in the small region. However, the evidence cited in the argument seldom lends support to such an assertion. The increase of profits during last year may be viewed as aberrance since no more previous experience is provided. And from the statistic so far available the author’s prediction that the products of MF will maintain its prevalence is invalid. Further, the author only mentions the best-selling products Diabolique Salsa, but ignores others products of this company. It is possible that this company possesses different kinds of food products, and Diaabolique Salsa only occupies a relatively little proportion of them. And if other products of this company prove to be a failure in the market, the claim that OI should buy Mesa Foods would undoubtedly be ridiculous.

Secondly, even if we accept the assumption that people in the small region will continually take great interest in Diabolique Salsa, the tendency in a relatively small region can never be generated to the whole country. If only the residents in the small region are favor of the taste of the snack food produced by MF, it is likely that marketing Diabolique Salsa throughout the country, without any doubt, can seldom succeed. Without more information about the inclination of consumers all over the country, the author's proposal to market Diabolique Salsa in the country seems groundless.

Thirdly, the author's assertion that the food produced by MF can meet the needs of OI's target consumers is never justified. Taking the fact 14-to-25 year olds are interested in snack food, we can hardly infer that they will particularly interested with the food made by MF. Probably, the popular food product Diabolique Salsa is favored by the aged or pre-school kids. If this is the case, the claim will be opposed by most consumers when considering their' satisfaction towards snack foods.

To sum up, the proposal raised by the arguer is somewhat unconvincing as it stands. To better evaluate it, a thorough investigation about the attitudes of OI's main consumers towards the food produced by MF is required. Otherwise, I will still suspend my belief towards this recommendation.

[ 本帖最后由 liuyingbnu 于 2008-1-10 21:41 编辑 ]

可乐加冰84UID: 2221571

The arguer highly recommends that the Omni Inc (OI) should purchase Mesa Foods (MF), and concentrate on marketing Diabolique Salsa all over the country. To substantiate his claim, the author relies on the assumption that MF has great potential. Also, the evidence that OI's potential consumers are 14-to-25 years teens（这个词好像指十几岁的青年，不能指20多岁的） that take interest in snack food. Careful examination might reveals that, however convincing it seems to be, the argument is in weak reasoning and the evidence cited is open to doubt.

The major problem of this argument is that the author unfairly assumes that all food produced by MF is popular in the small region. However, the evidence cited in the argument seldom lends support to such an assertion. The increase of profits during last year may be viewed as aberrance since no more previous experience is provided. And from the statistic so far available the author’s prediction that the products of MF will maintain its prevalence is invalid. Further, the author only mentions the best-selling products Diabolique Salsa, but ignores other products of this company. It is possible that this company possesses different kinds of food products, and Diabolique Salsa only occupies a relatively little proportion of them. And if other products of this company prove to be a failure in the market, the claim that OI should buy Mesa Foods would undoubtedly be ridiculous.

Secondly, even if we accept the assumption that people in the small region will continually take great interest in Diabolique Salsa, the tendency in a relatively small region can never be generated （extended）to the whole country. If only the residents in the small region are favor of the taste of the snack food produced by MF, it is likely that marketing Diabolique Salsa throughout the country, without any doubt(这个词用在这里不合适，太绝对), can seldom succeed. Without more information about the inclination of consumers all over the country, the author's proposal to market Diabolique Salsa in the country seems groundless.

Thirdly, the author's assertion that the food produced by MF can meet the needs of OI's target consumers is never justified. Taking the fact 14-to-25 year olds are interested in snack food, we can hardly infer that they will particularly interested with the food made by MF. Probably, the popular food product Diabolique Salsa is favored by the aged or pre-school kids. If this is the case, the claim will be opposed by most consumers when considering their satisfactions towards snack foods.

To sum up, the proposal raised by the arguer is somewhat(省略这个词，要明确自己的立场，要肯定作者不能证明观点) unconvincing as it stands. To better evaluate it, a thorough investigation about the attitudes of OI's main consumers towards the food produced by MF is required. Otherwise, I will still suspend my belief towards this recommendation.（最好在提出一些需要作者补充的地方）
总的来说，结构还是可以的！不过在论证的时候还是应该把一些问题说清楚，而且最好多举一些例子，这样比较有说服力。
一起加油楼主！:)

houyanchunUID: 2432949

The arguer highly recommends that the Omni Inc (OI) should purchase Mesa Foods (MF), and concentrate on marketing Diabolique Salsa all over the country. To substantiate his claim, the author relies on the assumption that MF has great potential. Also, the evidence that OI's potential consumers are 14-to-25 years teens that take interest in snack food. Careful examination might reveals that, however convincing it seems to be, the argument is in weak reasoning and the evidence cited is open to doubt.（精彩！）

The major problem of this argument is that the author unfairly assumes that all food produced by MF is popular in the small region. However, the evidence cited in the argument seldom lends support to such an assertion. The increase of profits during last year may be viewed as aberrance since no more previous experience is provided. And from the statistic so far available the author’s prediction that the products of MF will maintain its prevalence is invalid. Further, the author only mentions the best-selling products Diabolique Salsa, but ignores others products of this company. It is possible that this company possesses different kinds of food products, and Diaabolique Salsa only occupies a relatively little proportion of them. And if other products of this company prove to be a failure in the market, the claim that OI should buy Mesa Foods would undoubtedly be ridiculous.

Secondly, even if we accept the assumption that people in the small region will continually take great interest in Diabolique Salsa, the tendency in a relatively small region can never be generated to the whole country. If only the residents in the small region are favor of the taste of the snack food produced by MF, it is likely that marketing Diabolique Salsa throughout the country, without any doubt, can seldom succeed. Without more information about the inclination of consumers all over the country, the author's proposal to market Diabolique Salsa in the country seems groundless.

Thirdly, the author's assertion that the food produced by MF can meet the needs of OI's target consumers is never justified. Taking the fact 14-to-25 year olds are interested in snack food, we can hardly infer that they will particularly interested with the food made by MF. Probably, the popular food product Diabolique Salsa is favored by the aged or pre-school kids. If this is the case, the claim will be opposed by most consumers when considering their' satisfaction towards snack foods.

To sum up, the proposal raised by the arguer is somewhat unconvincing as it stands. To better evaluate it, a thorough investigation about the attitudes of OI's main consumers towards the food produced by MF is required. Otherwise, I will still suspend my belief towards this recommendation.

很严谨，分析到位。呵呵，没找出什么有问题的地方。再接再厉。