Scientific American 60 Second Science听抄（有音频文件）

caizhongyuUID: 2222588

一起努力！

gloria0707UID: 2339119

July 6, 2007
This is Scientific American 60 seconds science. I am Kevin Baggers. Got the minute?

You know the phrase ‘out of sight, out of mind’?
It’s turned out literally true when it comes to the teenagers as the most possible drinking alcohol messages that advertisers put all over the place.
A new big young university study tried an eye move out of teenagers as they looked at the alcohol advertisements in public service messages.
Researchers at the team looked magazine alcohol as long as they wondered which turned out to be only about a few seconds.
The ads also include tax urging about drinking.
In the teenagers, looks like the grant total of one third of the second.
Computers now have showed that young people spent most of their time looking at product names, models, and headlines.
In two eyes, just twelve percent of teens even know the responsibility of the message.
And it gets worse, the teens will then show as the second time the responsibility of the message brings out to see if they have the vogue memory of warnings.
But ninety-four percent couldn’t identify the basic concept of the message.
So please remember when you advertise alcohol, please advertise responsibly.
Thanks for the minute for Scientific American science. I am Kevin Baggers.

stoneflyandmoonUID: 2212749

哪里有标准答案聂:)

HugeStarUID: 2259289

厉害

xbx_leeUID: 129512

原帖由 zhenzhen_163 于 2007-7-7 10:56 发表
:handshake

The teens were then shown ads a second time with the responsibility messages blacked out to see if they had even a vague memory of the warnings.

And zero percent of you got th ...

Check #928, maybe I'm the exception.

zhenzhen_163UID: 196150

July 09, 2007: 60-Second Science
Stock Option Compensation Can Increase Cheating Incentives

To down思维用的一些知识:

Bonuses didn’t have the same effect as options, which offer much greater opportunities for windfalls. With sometimes tens of millions of dollars on the line in stock options, the authors say, that is enough to motivate some executives to deliberately fudge the books.

Cook the books = fudge the books
Fuzzy math   美国教小孩数学的方法，强调学习概念，不重视准确答案。后来被拿来指编故事、玩数字的一些手段。

zhenzhen_163UID: 196150

原帖由 xbx_lee 于 2007-7-9 11:23 发表


Check #928, maybe I'm the exception.

Good for you. You get one thumbs-up.   :)

wywjUID: 2331123

July 09, 2007: 60-Second Science
Stock Option Compensation Can Increase Cheating Incentives 第一次写，已经尽力了，不过还是有很多连读的地方听不出来，请高手多多指正，不胜感激！！！

A shocker from a business world when management incentive consists mainly a stock options. There is increase likelihood of cooking the books to increase the stock price. As according to study god incentive to cheat the influence of exacted compensation in form of performance financial representation. This is a current issue organization signs. The office knows two factors substantially increased likely     stock price. Very low stock performance relative to average performance stocks the same industry. And stock options making the high percentage     compensation. The researchers found it over five years appeared was 9% chance that company world miss represented financial situation and get called. So extra representation probably higher than 9%. Bonuses did not have the same effect as option, which offer much of greater opportunities for windfalls. With sometimes tens of millions dollar of line stock options, the author says,     motivate some of the deliberately    the book.

golf1985UID: 2317535

这个要赞啊;d:

ericasamakiUID: 2356903

A shocker from the business world when management incentives consist many a stock options, there is an increase likelihood of cooking the books to increase the stock price. As according to the study * incentives to cheat, the influence of executive compensation and firm performance and financial *, it’s in the current issues’ organization science. The office knows that two factors are substantially increasing the likelihood from the fuzzy math to up the stock price. Very low stock performance relative to the average performance stocks in the same industry, and stock options making a higher percentage of CEO’s compensation. The researchers found it over five year’s period, there was a 9% chance that company world misrepresented financial situation and get caught. So actual * is probably higher than 9%. Bonuses didn’t have the same effect as options, which offer much greater opportunities for windfalls. With sometimes tens of millions of dollars on the line in stock options, the authors say, that is enough to motivate some executives to deliberately fudge the books.

prayforpeaceUID: 2244600

A shocker from the business world when management incentives consist mainly in stock options. There's an increase likelihood of cooking the book to increase the stock price. As according to a study called Incentives to Cheat, the influnce of executive compensation at ?? (这个单词听了好几遍都听不出:confused: ） performence on finacial miss representation. It's in the current issue of organization signs. The author noted that two factors substantially increase the likelihood from fussy math to up the stock price. Very low stock performence relative to the everage performent of stock in the same industry, and stock options making up high percetage of CEO's compensation. The reserchers found that over 5 year period there was a 9% chance that company would miss representative financial situation and get caught. So actual miss representation is probably higher than 9%. Bonus didn't have the same effect as options, which offer much greater opportuniy for windfalls, with sometimes tens of millions of dollars on the line and stock options. The authors say that's enough to motivate some executives to deliberately fudge the books

flfqUID: 2246442

相当不错，从今天开始练习！

H-KevinUID: 2182070

July 09

A shocker from the business world when management incentives consist mainly in stock options, there is an increase likelihood of cooking the books to increase the stock price. As according to a study called Incentives to cheat, the influence of executive compensation at firm performance on financial misrepresentation, it's in the current issue of organization science. The author noted that two factors substantially increase the likelihood from fuzzy math to up the stock price, very low stock performance relative to the average performance of stock in the same industry, and stock options making up high percentage of CEO's compensation. The researchers found that over 5 year period there was a 9% chance that company would misrepresent its financial situation and get caught, so actual misrepresentation is probably higher than 9%. Bonuses didn't have the same effect as options, which offer much greater opportunities for windfalls, with sometimes tens of millions of dollars on the line in stock options. The authors say that's enough to motivate some executives to deliberately fudge the books.

相关的文章 stock and CEO compensation linked to option price.pdf (392.81 KB, 下载次数: 13)

2007-7-9 16:26:02 上传

下载次数: 13

[ 本帖最后由 H-Kevin 于 2007-7-9 16:32 编辑 ]

wywjUID: 2331123

楼上的斑竹真是高手，真长见识！！见笑。呵呵！

wizjoUID: 2175360

July 09, 2007: 60-Second Science
Stock Option Compensation Can Increase Cheating Incentives

A shocker from the business world when management incentives consist mainly of stock options, there is an increased likelihood of cooking the books to increase the stock price. That's according to a study called "Incentives to Cheat", the influence of executive compensation and firm performance on financial misrepresentation. It's in the current issue of Organization Science. The authors note that two factors substantially increase the likelihood of some Fuzzy Math to up the stock price: very low stock performance relative to the average performance of stocks in the same industry, and stock options making up a high percentage of a CEO's compensation. The researchers' found that over a five-year period there was a 9% chance that company would misrepresent its financial situation and get caught. So actual misrepresentation is probably higher than 9%. Bonuses didn't have the same effect as options which offer much greater opportunities for windfalls. But sometimes tens of millions of dollors on the line and stock options, the authors say, that's enough to motivate some executives to deliberately fudge the books.

[ 本帖最后由 wizjo 于 2007-7-9 16:35 编辑 ]