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peterlvmeng
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发表于 2012-9-14 10:43:03 |显示全部楼层

Do you agree or disagree with the following statement? Most advertisements make the product much better than they really are. Use specific reasons or examples to support your ideas.

Advertisement is a ubiquitous phenomenon in our daily life. We are surrounded by all types of advertisements in the street, at the shopping mall, on the TV screen, even in the hospitals. Sometimes, seemingly we cannot escape and even hardly resist the tempting images. As a result, people cannot help but wonder whether the advertisement is trust-worthy. Thus, to some degree, I agree with the opinion that advertisements are exaggerated than they really are.

Firstly, market economy is a neglected factor accounting for advertisements’ exaggeration .Since quantities of products are being poured into the market, it is almost impossible for consumers to pick out the real bargains in a short span of time without advertising. That is to say, advertising has been an indispensable part for a specific commodity to be a hot seller, the part which is widely acknowledged as a portion of periodical process from market investigation to logistic. Unfortunately, without proper supervision, more fierce the competition will be, more dishonest advertisements and inferior commodities will appear. For example: the food in the commercials always looks delicious and the prompt thousands of families to take a try. However, in many instances, the food was not as delicate as it presented on the TV screen.

The effect of Information Asymmetry may partly contribute to this problem as well. Information interacted between buyers and sellers are not equally transmitted. Buyers are usually inferior to sellers in the trade market. In simple terms, sellers are good at seeking the optimized profit through digging out the commodities which customers prefer to purchase, while customers know less about the products, especially their quality. This implies immoderately boasting their product, in most cases, make sense to sellers.

I am not saying that advertisement is evil in the market. On the contrary, proper advertisement is critical for marketing. The effective approach to solve inequity between buyers and customers relies on establishing a transparent supervision system .Under this well ordered circumstance, it is natural for companies to make their products desirable. If they make the products seem worse than they are real life, the company will go bankrupt.

Personally speaking, I tend to think moderately exaggerated advertisement do no harm to the trade proceedings in the market, whereas, advertisers who provide false information for the public are completely the so-called rule-breakers, adding up to a vicious circle of misleading the customers to make inappropriate decisions, that will probably cause the credit crisis ultimately.