argument6 【酒香作文组】ice第1次作业

ice_ykUID: 2909502

Arument-6
The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.

"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money."


Ice 467

In this application the group of developers say that the C Note will be tremendously profitable. To support this claim the application points out that the people in Monroe love Jazz and the C Note has no competitor.
However, close inspection of the argument reveals several logical problems, which render it unconvincing as it stands.

First of all, the argument improperly assumes that the local people would not go to the nearest jazz club because it is 65 miles away. Well, the application has not show that the C Note is also a jazz club, so it is not wise to compare it with the nearest jazz club. Even if the C Note is a jazz club, people may chose the other one, in nowadays convenient traffic, if the C Note cannot provide good services people want.

In addition, in order to show that the C Note will have many customers, the application says that the C Note would have tha local market and jazz is popular in Monroe. The doubtful problem is that how many people on earth live in Monroe? Truly, over 100,000 people attended Monroe’s jazz festival last summer. Perhaps most of the 100,000 people do not live in Monroe—they just came for the festival last summer, and they would not came Monroe for the C Note in the future. Thus there are not so many people as the application assumes being potential customers of the C Note.

Even if all the 100,000 people who attended the jazz festival last summer live in Monroe, commen sense tells me that not all of them are jazz fans. I consider it for two reasons. The first reason is that people relax themselves with entertainment. Thus, now that they attend jazz festival, they will also attend country music festival, hip-hop festival and so on. The second reason is that this festival might be free for everyone—it could be sponsored by government or compaies. Not only it was free, but also it provided delicious food and interesting projects during the festival. For that matter, residents who attended the jazz festival last summer may not go to the C Note.

Lastly, the application tends to present that jazz fan will spend a large money on jazz entertainment. I do not believe it because the objects of the study are national people. Perhaps a citywide study is more useful to illustrate this question. And it indicates that the typical fan spend close to $1,000 per year on jazz entertainmen. Then what does “typical” mean? Could typical fan present many fans? Because the application has not show the exact number of local people who would like to spend money on jazz entertainment, it cannot be simply believed that the local jazz fans will absolutely go to the C Note.

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