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ARGUMENT6
ARGUMENT6. The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money."
Strategies:
1. Residential area which is 65 miles away may be different from the local place. The differences in term of the interest of the residents, leisure time, living style, age, race, working class may be different. Local resident may prefer other music club, blues, hard rock, sentimental, classical, new age etc. The applicant should provide a statistical survey about the local residents’ interest. Jazz is extremely popular in Monroe, but the local may not be popular with Jazz.
2. Jazz is extremely popular in Monroe, but the fans who attended the jazz fest last summer may not be the local residents, those fans may come from other regions, or visitors, or tourists. There is no any statistical to show that more than 50% of 100,000 were the local fans.
3. Well known jazz musicians can live in anywhere, they choose to live in Monroe does not mean that Monroe is the hotbed to ferment jazz music, or Monroe is surely the most popular place of jazz music.
4. How much the percentage of population listens to radio? Perhaps many of them are watching TV. A few of them just listen to radio, and this minority cannot represent the whole population point of view. Airing nightly, perhaps it is just a promotion tactic of Radio Company, musical album company.
5. A nationwide study cannot represent the local point of view too. Even if the local people is like the national people and spend $1000 per year in jazz music, how about compared with other music?
WORDS: 553 TIME: 0:40 (still overtime...!) DATE: 2006-8-08
At first glance of the passage, the developers seemed providing a reasonable argument to entice the bank to unbar loan for them. They argued that they would able to gain a tremendous profit in investing a jazz music club, but their claim was merely based on subjective opinions and simply correlated some past events. Meticulous evaluation of the nexus of the provided reasons, unveil, however, that the correlation was void and submitted to fallacy of false linkage in reasoning.
Turning to the first provided reason, they stated that the most nearest jazz club is about 65 miles away, but they should notice that the environment and background of that residential area may be different from the local place. The discrepancies in term of the interest of the residents, leisure time, life style, age, race, working class may play an important role in determining whether the local people are interested in jazz music, and have extra time and money to lavish with jazz music. Local residents may prefer other sorts of music club, e.g. blues, hard rock, sentimental, classical, new age etc. The applicants should provide a statistical survey about the local residents’ interest, age group and financial status in order to assert their reason else their claim is in vain.
Besides, they claimed that jazz is extremely popular in Monroe by relating the past jazz festival. They may be unaware of the fact that the fans who attended the jazz fest last summer may not be the local residents, those fans may come from other regions, or visitors, or tourists. There is no any statistical evidence to show that more than 50% of 100,000 fans were the local residents. Neglecting this evidence will surely and deeply diminish their assertion.
On the other hand, as a matter of facts, renowned jazz musicians can live in anywhere. They choose to live in Monroe does not mean that Monroe is the hotbed to ferment jazz music, or Monroe is surely the most popular place of jazz music. They choose to live in Monroe may be due to many reasons, e.g. good infrastructure and good place for living, high value property investment.
Furthermore, they should also clearly note that the percentage of population listens to radio cannot be neglected. Perhaps many of the Monroe residents are watching TV, and there is not many of them listen to radio, yet, this minority, who listen to radio, cannot represent the point of view the whole population. Jazz program is aired every weeknight; perhaps it is just a promotion tactic of the commercial Radio Company or musical album company to attract audiences.
In addition, a nationwide study cannot represent the local point of view too. Even if the local people is similar to the national people and spend $1000 per year in jazz music, the applicants should show the statistical survey in comparing expenses for other music too. Perhaps, the local resident may spend more on other music, or other pastime hobby.
In a nutshell, as it indicates that the claim provided by developers was not acceptable. To enhance the argument, more statistical survey should be provided by them in term of the local people interest, age group and prerequisites mentioned above. To better assess the claim, they should not neglect the study of the spending behavior of the local resident. |
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